Monday, 13 October 2014

The Wall > The UK's top brands on social media

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The UK's top brands on social media
Susan Billinge
13 October 2014, 2:50PM

ThumbSocialbakers, the analytics platform, has released its monthly social marketing report. Nuggets from the September 2014 study include the news that EE has scooped first place in the Top Five Twitter Brands by interactions, surpassing Tesco, which held the number one spot in August.

Is strategy the enemy of creativity?
John Clark
13 October 2014, 7:30AM

Creativity by JD Hancock FlickrSome years ago I was asked to talk, on the question 'Is planning entering a new golden age?' Naturally, the answer I gave was 'it depends' (I am a planner after all...).

How marketing can meet the challenges technology presents
The Wall
13 October 2014, 7:25AM

marketing technology word cloudTrends show that by 2017, the marketing department will control the lion's share of the technology budget with the CMO spending more on tech than the CIO, writes Henry Schuck of DiscoverOrg.

What's Ello all about and should we be worried about its anti-ad stance?
Dan Calladine
10 October 2014, 11:45AM

ElloEllo is the new 'social network' (no-one actually describes themselves as a social network) from independent developers, including Paul Budnitz, founder of the toy company Kidrobot. It publically declares that: "Your social network is owned by advertisers. Every post you share, every friend you make and every link you follow is tracked, recorded and converted into data."

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