Media AM - Earning time: the new age of paid and social, plus Christmas ads; MailOnline; YouTube; Mauricio Sabogal's Media Week

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30th October 2014

Earning time: the new age of paid and social Active participation in social media resonates across channels, saves you money and will make you relevant. By Eric Weaver. All I want for Christmas is a mobile masterpiece The creative bar must be raised if mobile is to deliver a truly great campaign this December, Greg Grimmer argues. To be the best, agencies might need to quit London Why the days of Mail Online could well be numbered At the start of the year, I was advised by a senior press leader to "keep my eyes on Northcliffe House" - words that have served me well in 2014. YouTube's Robert Kyncl targets $220bn video ad market The video platform's content and business operations chief tells David Benady why its ad offering should entice agencies. Stop lamenting the heady days of media - we need to change with the times Many seasoned protagonists often bemoan the lack of personalities in our media business today, but such a perspective misses the point. My Media Week: Mauricio Sabogal This week, Mauricio Sabogal, global CEO, Kinetic Worldwide, takes in late night Sumo, pro-democracy protests and Bangkok taxi chaos as he reviews OOH plans across markets. Guardian's David Pemsel on 20 years of waiting David Pemsel, deputy chief executive of The Guardian, celebrated the end of the newspaper's 20-year wait to win Sales Team of the Year at the Media Week Awards, fending off competition from all the other media owners in the UK. Latest blogs Media Owners take games into their own hands A new generation of gamers is sharing and viewing content in ways that have caught the attention of media owners. But can they harness these trends to grow their businesses? Jason Kingsley OBE, chief executive of games maker Rebellion shares his thoughts. It's time media tapped into the bikegeist From scoops and splashes to commutes and sportives, media is now at the centre of the 'bikegeist', says Newsworks' chief executive, Rufus Olins. Facebook IQ study chimes with IPG Mediabrands report Hanna Chalmers, international research director at IPG Mediabrands' Initiative, finds parallels in the group's global study of 10,000 millennials in 19 markets and the Facebook IQ report, 'The Coming of Age on Screens'. Why the transformation of outdoor is only going to accelerate With change in the air, Shaun Gregory, chief executive of Exterion Media, considers a pending overhaul of under-performing Outdoor Media Centre (OMC) to be a great opportunity. Four takeaways from the IAB Engage Conference Plenty of reason for cheer emanating from IAB Engage, says Paul Lyonette, country manager UK at digital video provider, YuMe. Account Executive £25,000 (Basic) + Uncapped Comms + Benefits , Media Square Recruitment £25,000 (Basic) + Uncapped Comms + Benefits, London (Central), London (Greater) Advertising Sales Executive - London (Old Street) , Elliott Barton recruitment Excellent Salary, London (Greater) Sales Executive , Atwood Tate £18-20,000 plus commission, West Sussex Event Manager - International Technology Events , Dragonfly Recruitment £30000.00 - £36000.00 per annum + Bonuses, London Advertising Director - great publisher / portfolio , Media IQ Recruitment £50k basic plus uncapped commission (£70k ote year 1), London (Central), London (Greater)

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