Media AM - Vizeum, Facebook IQ, ITV, Trinity Mirror

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15th October 2014

Vizeum retains £14m AB InBev in the UK and adds European markets Anheuser-Busch InBev has consolidated its pan European media within Dentsu Aegis Network, led by Vizeum in the UK, following a six-month review covering nine key markets. Facebook IQ reveals marketing to millennials is flawed Marketing to millennials is fundamentally flawed as it fails to acknowledge the different characteristics prevalent in how young people interact today, according to a global study by Facebook IQ. ITV warned over condom ad scheduling ITV has been warned about scheduling condom ads, after it showed a Durex commercial during 'You've Been Framed'. Trinity Mirror is looking up as Wildman settles in The publisher is getting its sales house in order thanks to the positive guile of its chief revenue officer, Arif Durrani says. My Media Week: Guy Phillipson This week, Guy Phillipson, chief executive, IAB UK, is in New York for the IAB MIXX Conference and IAB Global Summit, where AOL's Tim Armstrong talks disruption in display and Kevin Spacey bids farewell to the water cooler moment. Opportunities for brands as VoD sector evolves Nigel Walley thinks there is room for ads in pay-TV set-top boxes, while TV VoD should be sold separately in ad deals. Media agencies function better to the symphonic sounds of Beethoven At a recent Omnicom conference, someone said that we need rock bands, not rock stars, to make creative and business sense of the diversifying communications landscape; but I think we need orchestras. Wildman is bringing some much-needed optimism back to the press industry "We finally have milk in the kitchen," a Trinity Mirror sales executive says; three months into his role of chief revenue officer, James Wildman is starting to make an impact. Does radio deserve more spend? Radio is facing up well to new digital challengers, but budgets and listening figures don't tally, David Benady says. Publishers keep tabs on Google's latest skirmish Could the tech company's escalating wrangle with German newspapers impact the UK industry, David Benady asks. Latest blogs The perils of technology, or where culture meets code All the talk about technology being pitted against creativity is entirely understandable, but fundamentally wrong says Graham Moysey, head of international at AOL. Digital out of home: navigating the revolution of the oldest medium Drawing on market trends from outdoor's second-quarter results, Primesight's Chris Forrester warns against an industry eating itself. Coventry City's owner: 'Digital disruption is bigger than the industrial revolution' Coventry City's outspoken co-owner believes we are living through "unique moment in history" that surpasses anything that has gone on before it. Why CEOs choose TV and DOOH In amongst the rise of all things digital it's easy to lose sight of some very simple truths, says Steve Atkinson, commercial director at Outdoor Plus. Google responds to questions around online ad effectiveness There is a reason why digital is the fastest-growing channel, clients just need to ask the right questions of their agency to ensure the best results, says Matt Bush, head of performance agency at Google. Account Executive/Manager (digital, B2B) , Spiceworks Competitive Salary + commission (uncapped), Central London Business Development Manager , Credit Today Paying between 35k-40k basic with realistic OTE of 60k, Offices are in a listed building just a short walk from the iconic Borough Market and The Shard Media Planning Executive - Leading London Agency , Lipton Fleming £24000 - £26000 per annum + excellent benefits package, London Digital Account Manager , Ultimate Asset £20000 - £35000 per annum + Excellent Commission Potential & Bens, London Team Leader - Conference Delegate Sales , GCN Talent £25K base plus commission, London (West), London (Greater)

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