Wednesday 15 October 2014

Digital AM - Amazon, McDonald's, Facebook IQ, BMW, Hailo

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Digital AM

Latest news

Amazon launches same-day pick-up service in the UK
Amazon launches same-day pick-up service in the UK
by Louise Jack
15 October 2014, 10:41AM
Amazon is introducing its first same-day collection service at 500 locations across the UK in collaboration with newspaper distributor Smiths News.
McDonald's rolls out 'crowdsourced' burgers
McDonald's rolls out 'crowdsourced' burgers
by Sara Spary
15 October 2014, 10:00AM
McDonald's has introduced 'crowdsourced' burgers across its menus today, kicking off its My Burger campaign with a TV and digital ad.
Facebook IQ reveals marketing to millennials is flawed
Facebook IQ reveals marketing to millennials is flawed
by Arif Durrani
15 October 2014, 10:03AM
Marketing to millennials is fundamentally flawed as it fails to acknowledge the different characteristics prevalent in how young people interact today, according to a global study by Facebook IQ.

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BMW online ad banned for encouraging unsafe driving
BMW online ad banned for encouraging unsafe driving
by James Swift
15 October 2014, 09:26AM
The Advertising Standards Authority has banned an online ad for BMW's M4 model for encouraging unsafe and irresponsible driving.
Hailo quits US blaming 'astronomical' marketing costs
Hailo quits US blaming 'astronomical' marketing costs
by Shona Ghosh
15 October 2014, 09:45AM
Taxi app Hailo has unexpectedly pulled out of the US, blaming the 'astronomical' marketing costs required to gain a foothold in the market.
Will.i.am reveals his inspiration behind wearable device launch
Will.i.am reveals his inspiration behind wearable device launch
by Shona Ghosh
15 October 2014, 09:07AM
Will.i.am has explained how his humble beginnings in a US housing project inspired him to create a wearable device, thought to be an Android smartwatch, at Salesforce's Dreamforce conference in San Francisco.
Microsoft launches Skype Qik to rival Snapchat
Microsoft launches Skype Qik to rival Snapchat
by Shona Ghosh
15 October 2014, 09:00AM
Microsoft's Skype has launched a quick-fire video messaging app called Qik, in a late bid to tap into the booming culture of "disappearing" mobile messages.
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From the blogs

Technology is making us rude - so how should brands respond?
Amy Kean
15 October 2014, 10:06AM
VR is the new drug - why brands should respond to the desire for immersive experiences
Sonia van Gilder Cooke
15 October 2014, 9:50AM
The rise of Under Armour into a Super Brand
Chris J Reed
15 October 2014, 12:33AM
How did Israel become an ad tech giant?
Itay Gadot
14 October 2014, 10:34AM
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