Friday, 10 October 2014

Breaking news from Brand Republic - Amazon, eBay, AOP Autumn Conference, Nissan, Danone

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Amazon readies 'first physical store' for Christmas shoppers
Amazon readies 'first physical store' for Christmas shoppers
by Shona Ghosh
10 October 2014, 08:09AM
Amazon is reportedly planning to open its first physical shop in New York ahead of Christmas, as it looks to cement its brand and take on brick-and-mortar retailers.
EBay promotes top marketer ahead of pre-Christmas 'Shop the World' campaign
EBay promotes top marketer ahead of pre-Christmas 'Shop the World' campaign
by Shona Ghosh
10 October 2014, 09:30AM
EBay UK has promoted its top marketer, Sarah Calcott, to senior director of operations as it seeks to stay "top of mind" before Christmas.
Trading Places: this week's people moves
Trading Places: this week's people moves
by Chris Harding
10 October 2014, 08:30AM
Tom Bazeley becomes M&C Saatchi's chief executive, while Clear Channel's global chief marketing officer Pru Parkinson leaves the outdoor company, in this week's round-up of people moves in advertising, marketing and media.
5 key findings from the AOP Autumn Conference
5 key findings from the AOP Autumn Conference
by Grant Allaway
10 October 2014, 09:10AM
The AOP Autumn Conference took place yesterday, where the great and the good of the online publishing industry gathered, Grant Allaway, group managing director at Ad2one, gives his five key findings from the event.
How Coca-Cola, Nissan and Kraft mine selfies for 'invisible' insight
How Coca-Cola, Nissan and Kraft mine selfies for 'invisible' insight
by Shona Ghosh
10 October 2014, 08:30AM
Brands are slowly finding ways to make sense of image-based social networks such as Instagram and Tumblr, mining user photos for insight into how their products are used.
Nissan on social media, the universal fan and meaningful connections
Nissan on social media, the universal fan and meaningful connections
by Nicola Kemp
10 October 2014, 07:00AM
Sport and social media are such obvious partners that it is all too easy to declare the future of sports sponsorship will be played out primarily within the realms of 140 characters.
Danone appoints Possible to global Activia account
Danone appoints Possible to global Activia account
by Kate Magee
09 October 2014, 02:31PM
Danone has appointed Possible UK to be its global digital agency for its Activia yogurt brand.
CAP lays down new rules for e-cig ads
CAP lays down new rules for e-cig ads
by Louise Jack
09 October 2014, 11:19AM
The Committee of Advertising Practice has announced its latest rules regarding the promotion of e-cigarettes.
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