Media AM - Lindsay Pattison, Omnicom Media Group, IPA Bellwether Report, ESI Media, Guardian News and Media

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16th October 2014

Pattison takes top Maxus role Maxus has promoted Lindsay Pattison, the UK chief executive and global chief strategy officer, to global chief ex­ecutive, replacing Vikram Sakhuja. Omnicom Media Group lands Liberty Global pan-Euro media Liberty Global, the owner of Virgin Media, has awarded its £150 million European media planning and buying account to Omnicom Media Group after a pitch. Q3 budgets show sustained growth Marketing budgets continued to rise in the third quarter of 2014, marking two years of continuous growth, according to the latest IPA Bellwether Report. Auckland poaches Metro's Karen Wall as executive director for ESI Steve Auckland, the newly appointed group chief executive of ESI Media, has hired Metro leader, Karen Wall, as executive director for the group behind the Independent, Evening Standard and London Live news brands. As the internet comes of age, it is up to agencies to really show their worth The celebration this week of ten years of the Internet Advertising Bureau's Engage conference serves as a reminder of just how fast the digital media landscape has developed. Guardian joins forces with Telegraph for media planning tool Guardian News and Media (GNM) and Telegraph Media Group (TMG) have formed a ground-breaking partnership to launch a new combined version of thr Audiences not Platforms cross-platform planning tool. Tech viewpoint on TV on command Trinity Mirror is looking up as Wildman settles in The publisher is getting its sales house in order thanks to the positive guile of its chief revenue officer, Arif Durrani says. My Media Week: Guy Phillipson This week, Guy Phillipson, chief executive, IAB UK, is in New York for the IAB MIXX Conference and IAB Global Summit, where AOL's Tim Armstrong talks disruption in display and Kevin Spacey bids farewell to the water cooler moment. Opportunities for brands as VoD sector evolves Nigel Walley thinks there is room for ads in pay-TV set-top boxes, while TV VoD should be sold separately in ad deals. John Lewis to merge real and virtual worlds in innovation drive John Lewis is placing digital innovation at the heart of its marketing agenda with a raft of initiatives designed to better integrate the on and offline worlds. Richard Eyre: Trust is the key disruptor Trust has emerged as the single biggest disrupter and most important component of brand campaigns for savvy connected consumers, according to IAB chair Richard Eyre. ComScore chief says media needs to look beyond CTRs Cookies don't tell the whole story and display ads are not as useless as you might first expect according to a masterclass from Gian Fulgoni, co-founder of research giant ComScore, at the IAB Engage conference held at the Barbican in London. Seven morning takeouts from IAB Engage 2014 Missed this morning's sessions at #IABEngage or just want a recap? Nicola Kemp rounds-up the key themes from the conference so far. Latest blogs The perils of technology, or where culture meets code All the talk about technology being pitted against creativity is entirely understandable, but fundamentally wrong says Graham Moysey, head of international at AOL. Digital out of home: navigating the revolution of the oldest medium Drawing on market trends from outdoor's second-quarter results, Primesight's Chris Forrester warns against an industry eating itself. Coventry City's owner: 'Digital disruption is bigger than the industrial revolution' Coventry City's outspoken co-owner believes we are living through "unique moment in history" that surpasses anything that has gone on before it. Why CEOs choose TV and DOOH In amongst the rise of all things digital it's easy to lose sight of some very simple truths, says Steve Atkinson, commercial director at Outdoor Plus. Google responds to questions around online ad effectiveness There is a reason why digital is the fastest-growing channel, clients just need to ask the right questions of their agency to ensure the best results, says Matt Bush, head of performance agency at Google. Account Executive/Manager (digital, B2B) , Spiceworks Competitive Salary + commission (uncapped), Central London Business Development Manager , Credit Today Paying between 35k-40k basic with realistic OTE of 60k, Offices are in a listed building just a short walk from the iconic Borough Market and The Shard Digital Sales Manager , Aspire £35000.00 - £40000.00 per annum, London Head of Programmatic , Aspire £60000.00 - £80000.00 per annum, London Regional Account Manager - Property Media HOME BASED , Elliott Barton recruitment Competitive salary and excellent benefits, Homeworking

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