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| | | | | Sarah Silverman, the comedian, inadvertently sparked controversy last week by starring in a video promoting The Equal Payback Project. | | | | | | Melissa Robertson, a managing partner at Now, responds to Nils Leonard's Adweek piece about the modern creative. | | | | | | Following Red Bull's announcement that it will pay US citizens who have bought one of its drinks $10 (£6) for failing to give them wings, Campaign asked industry experts whether brands should have to honour everything they in their marketing. | | | | | | BBC Music's ad featuring 27 award-winning artists has become a hit online, reaching the top spot of the Campaign Viral Chart. | | | | | | Hiscox, the insurer, makes good use of 3D projection mapping in a TV brand campaign that launches tonight. | | | | | | Channel 5 will launch its video-on-demand service, Demand 5, on EE's new television service when it launches in the coming weeks. | | | | | | Publicis Groupe has paid £40.7 million for 20 per cent of the digital adtech company Matomy Media Group as part of a strategic partnership. | | | Promoted | | | | | easyJet shifted perceptions across Europe with its first aspirational branding campaign, 'generation easyJet'. | | | ________ | | | | | |
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