Tuesday, 14 October 2014

Campaign Daily Fix - Sarah Silverman, A reluctant feminist, Campaign Viral Chart, Hiscox, Channel 5, Publicis Groupe

 

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Latest news
Sarah Silverman equal-pay ad prompts transgender backlash
by Mason Lerner,
14 October 2014, 10:19AM
Sarah Silverman equal-pay ad prompts transgender backlash
Sarah Silverman, the comedian, inadvertently sparked controversy last week by starring in a video promoting The Equal Payback Project.
A reluctant feminist responds to Nils Leonard
by Melissa Robertson,
14 October 2014, 12:44PM
A reluctant feminist responds to Nils Leonard
Melissa Robertson, a managing partner at Now, responds to Nils Leonard's Adweek piece about the modern creative.
Should brands be held to their straplines?
by Gurjit Degun,
13 October 2014, 04:09PM
Should brands be held to their straplines?
Following Red Bull's announcement that it will pay US citizens who have bought one of its drinks $10 (£6) for failing to give them wings, Campaign asked industry experts whether brands should have to honour everything they in their marketing.
Campaign Viral Chart: BBC Music spot goes viral
by Sara Kimberley,
14 October 2014, 11:13AM
Campaign Viral Chart: BBC Music spot goes viral
BBC Music's ad featuring 27 award-winning artists has become a hit online, reaching the top spot of the Campaign Viral Chart.
Hiscox launches TV brand campaign
by James Swift,
14 October 2014, 08:05AM
Hiscox launches TV brand campaign
Hiscox, the insurer, makes good use of 3D projection mapping in a TV brand campaign that launches tonight.
Channel 5's Demand 5 among services to run on EE TV
by Arif Durrani,
14 October 2014, 10:55AM
Channel 5's Demand 5 among services to run on EE TV
Channel 5 will launch its video-on-demand service, Demand 5, on EE's new television service when it launches in the coming weeks.
Publicis Groupe buys into Israeli adtech company
by Maisie McCabe,
14 October 2014, 09:21AM
Publicis Groupe buys into Israeli adtech company
Publicis Groupe has paid £40.7 million for 20 per cent of the digital adtech company Matomy Media Group as part of a strategic partnership.
Promoted
2014 IPA Effectiveness Awards shortlist spotlight: easyJet 'Generation easyJet'
by IPA,
25 September 2014, 09:00AM
2014 IPA Effectiveness Awards shortlist spotlight: easyJet 'Generation easyJet'
easyJet shifted perceptions across Europe with its first aspirational branding campaign, 'generation easyJet'.

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Latest Work

Addison Lee "calm in the chaos" by Albion
14 October 2014, 09:25AM
Addison Lee
Addison Lee positions itself as the business-class taxi service in a new campaign designed to separate the company from rivals including Uber. The outdoor, digital and press campaign, which was created by Albion, is called "calm in the chaos". It sho...
Department for Transport "country roads" by Abbott Mead Vickers BBDO
13 October 2014, 11:29AM
Department for Transport
Sixty per cent of road fatalities happen on country roads, according to the Department for Transport, which has released a campaign urging people to slow down before taking corners. Abbott Mead Vickers BBDO created the ad, which is part of DfT s "Thi...
Argos "brilliant" by CHI & Partners
13 October 2014, 08:59AM
Argos
Argos is launching its new brand campaign under the banner of "get set go Argos". The first TV spot, called "brilliant", is an energetic and colourful affair featuring dancers and skateboarders, as well as sought-after brands you can find at Argos ...

Also in the news

Time Out to launch in six cities, starting with Manchester
by Arif Durrani, 14 October 2014, 12:16PM
Dove launches body confidence campaign across social media
by Sara Spary, 14 October 2014, 12:00PM
2014 IPA Effectiveness Awards shortlist spotlight: Specsavers 'Using advertising to build a business over three decades'
by IPA, 09 October 2014, 10:00AM
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