Digital AM - 'Sweetie' campaign, Asos, Apple, Amazon, the Wired conference

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news 'Sweetie' campaign leads to sex offence conviction by Kate Magee 21 October 2014, 11:39AM A man in Australia has become what is believed to be the first person convicted of sex offences as a result of the lauded "Sweetie" campaign. Asos annual profits fall, but sales hike defies expectations by Ben Bold 21 October 2014, 11:08AM Online fashion retailer Asos reported a 14% fall in annual pre-tax profits to £46.9m after a "challenging year", which included a fire that consumed its Barnsley warehouse. Apple sells nearly 40m iPhones in last quarter, driving $8.5bn profit by Ben Bold 21 October 2014, 07:29AM Apple sold nearly 40 million iPhones in its fourth quarter and grew its year-on-year profits by 12% to $8.5bn (£5.26bn), but iPad sales fell 13% compared to the same period last year. Amazon unveils first UK ad for Fire TV in attempt to 'humanise' its brand by Louise Jack 21 October 2014, 10:05AM Amazon Fire TV, the internet giant's video-streaming box for TVs, has launched a campaign focusing on the product's voice-recognition capabilities. Delaney and Lund back real-time creative company by Gurjit Degun 21 October 2014, 11:22AM Greg Delaney and Mark Lund, the founders of DLKW Lowe, have backed Trigger Buzz, a new company providing real-time creative content for brands. Make content like a girl: how brands are turning to feminism for content inspiration by Kath Hipwell 21 October 2014, 08:00AM Marketing campaigns aimed at women are becoming less reliant on tired stereotypes and increasingly eschewing traditional gender roles, says Kath Hipwell, planning director, Red Bee Media. Nestle brings back 'last Rolo' strapline in YouTube film series by Sara Spary 20 October 2014, 12:00PM Nestle has revived the classic Rolo strapline, 'Do you love anyone enough to give them your last Rolo?' for a series of online films, as the brand seeks to target a "whole new generation" of consumers. Bob Wootton: 7 things I learned at the Wired conference by Bob Wootton 20 October 2014, 09:31AM Quantum technologies, biotech and hackers: ISBA's director of media and advertising, Bob Wootton, gives his key takeouts from last week's Wired conference. Latest jobs Group Brand Consultant - RSA Recruiter RSA Salary Excellent Salary & Package Location London (Central), London (Greater) Marketing Planner Recruiter Stopgap Salary £60000 - £65000 per annum + pro rata - 6 month contract Location Bedfordshire Freelance Copywriter Recruiter Purple Consultancy Salary £220 - £250 per day Location London Freelance Senior Designer Recruiter Purple Consultancy Salary £260 - £280 per day Location London B2B Marketing Manager - Technology Sector - Berkshire Recruiter Ninesharp Salary £35000 - £40000 per annum + Fantastic Benefits Location Wokingham PR Account Manager / Senior PR Account Executive Recruiter AF Selection Salary £23,000 - £32,000 plus benefits Location Birmingham, West Midlands From the blogs 40 brand logos with hidden messages Polly Becker 21 October 2014, 9:35AM 5 ways search benefits retailers Ben Cooper 21 October 2014, 8:54AM Doubling the 1% of what we've achieved...a snapshot from IAB Engage Paul Vallois 20 October 2014, 2:20PM In our open, digital society, are our minds more closed than ever? Jon Davie 20 October 2014, 9:11AM Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders