Sunday, 12 October 2014

Campaign Sunday Best - Some of this week's most read features and opinions

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The Desperation Awards
by Dave Trott,
07 October 2014, 09:47AM
The Desperation Awards
It was one of the biggest advertising awards shows in New York.
On top of the world
09 October 2014, 08:00AM
On top of the world
Robert Senior offers a few hints to John Tylee about the future philosophy of SSF Group as he prepares to take the hot seat at the global network.
Shared values help keep collective excellence alive
by Claire Beale,
09 October 2014, 08:00AM
Shared values help keep collective excellence alive
There are a few things we need to talk about this week. Thing one: Peter Mead.
The ethics of exploiting a tragedy
by Neil Dawson,
07 October 2014, 10:23AM
The ethics of exploiting a tragedy
After DHL's ill-advised post on Facebook that asked followers to "like" its page to send F1 driver Jules Bianchi best wishes for a speedy recovery following his crash at the Japanese Grand Prix, Neil Dawson, chief strategy officer at Europe at Sapien...
Bazeley appointment proves nothing is impossible
by Jeremy Lee,
09 October 2014, 08:00AM
Bazeley appointment proves nothing is impossible
Peter Mead: When In Doubt Be Nice
09 October 2014, 08:00AM
Peter Mead: When In Doubt Be Nice
In extracts from his new book, the Abbott Mead Vickers BBDO founder Peter Mead reveals the valuable lessons he has learned over six decades in the ad business and the secrets of his agency's lasting success, sharing some colourful anecdotes along the...
Trinity Mirror is looking up as Wildman settles in
by Arif Durrani,
09 October 2014, 08:00AM
Trinity Mirror is looking up as Wildman settles in
The publisher is getting its sales house in order thanks to the positive guile of its chief revenue officer, Arif Durrani says.
The sensitivities of working with fur, feather and fin
by Will Arnold-Baker,
08 October 2014, 08:36AM
The sensitivities of working with fur, feather and fin
This week SSE launched its CGI orangutan spot by Adam & Eve/DDB, inspiring Will Arnold-Baker, Publicis London's managing director, to explore the sensitive issue of using animals in ads.
Wildman is bringing some much-needed optimism back to the press industry
by Arif Durrani,
09 October 2014, 08:00AM
Wildman is bringing some much-needed optimism back to the press industry
"We finally have milk in the kitchen," a Trinity Mirror sales executive says; three months into his role of chief revenue officer, James Wildman is starting to make an impact.
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