Media PM - Dame Helen Mirren, Mauricio Sabogal, PHD, David Pemsel, OMD

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29th October 2014

Dame Helen Mirren becomes UK face of L'Oreal Paris Dame Helen Mirren has been named as the new UK ambassador for L'Oreal, in a move which has been hailed as a celebration of natural older beauty. My Media Week: Mauricio Sabogal This week, Mauricio Sabogal, global CEO, Kinetic Worldwide, takes in late night Sumo, pro-democracy protests and Bangkok taxi chaos as he reviews OOH plans across markets. Award-winning Lego ad break 'died about four times during the process' The importance of nurturing a creative idea was spelled out at the Media Week Awards last week, when the PHD team and the Warner Bros market director behind the much-acclaimed Lego ad break admitted it almost never made it to the screen. Guardian's David Pemsel on 20 years of waiting David Pemsel, deputy chief executive of The Guardian, celebrated the end of the newspaper's 20-year wait to win Sales Team of the Year at the Media Week Awards, fending off competition from all the other media owners in the UK. OMD retains Eurotunnel media business OMD has retained the pan-European media business for Eurotunnel, the owner of the Channel Tunnel and the accompanying rail service, ending a 260 day pitch process. YouTube's Susan Wojcicki hints at ad-free subscription service Google's YouTube is in the early stages of developing an advertising-free subscription service for online video, according to chief executive Susan Wojcicki. Facebook reports mobile now generating two-thirds of all ad revenue Facebook advertising revenues hit $3.2bn (£1.98bn) in Q3, with profits up 90% year on year to $806m but admitted that its expenses would rocket as much as 75% in 2015. Sky invests £7m in YouTube network for millennials BSkyB has invested $7 million (£4.3 million) in Whistle Sports, an American youth-focused YouTube sports network. Stop lamenting the heady days of media - we need to change with the times Many seasoned protagonists often bemoan the lack of personalities in our media business today, but such a perspective misses the point. Can Facebook challenge YouTube in video arena? Facebook aims to dethrone Google with a new ad system and its own IQ research, Arif Durrani and Ed Owen report. With momentum and now money behind it, the Vice hype needs to be believed The bristling excitement among the young masses milling into an East London church as dusk fell was palpable - it had all the hallmarks of a cult, but was in fact a clarion call for advertisers. Latest blogs Media Owners take games into their own hands A new generation of gamers is sharing and viewing content in ways that have caught the attention of media owners. But can they harness these trends to grow their businesses? Jason Kingsley OBE, chief executive of games maker Rebellion shares his thoughts. It's time media tapped into the bikegeist From scoops and splashes to commutes and sportives, media is now at the centre of the 'bikegeist', says Newsworks' chief executive, Rufus Olins. Facebook IQ study chimes with IPG Mediabrands report Hanna Chalmers, international research director at IPG Mediabrands' Initiative, finds parallels in the group's global study of 10,000 millennials in 19 markets and the Facebook IQ report, 'The Coming of Age on Screens'. Why the transformation of outdoor is only going to accelerate With change in the air, Shaun Gregory, chief executive of Exterion Media, considers a pending overhaul of under-performing Outdoor Media Centre (OMC) to be a great opportunity. Four takeaways from the IAB Engage Conference Plenty of reason for cheer emanating from IAB Engage, says Paul Lyonette, country manager UK at digital video provider, YuMe. Advertising Director - great publisher / portfolio , Media IQ Recruitment £50k basic plus uncapped commission (£70k ote year 1), London (Central), London (Greater) Sales Manager - Video , Ultimate Asset £35000 - £55000 per annum + commission & excellent benefits, City of London Sales Manager - Video , Ultimate Asset £35000 - £55000 per annum + commission & excellent benefits, City of London Sales Manager - Video , Ultimate Asset £35000 - £55000 per annum + commission & excellent benefits, City of London Print & Digital Advertising Sales Account Manager , Media Square Recruitment £24,000 - £28,000 +Commission +Benefits, London (Central), London (Greater)

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