Tuesday 28 October 2014

Digital AM - Lloyds Banking Group, selfie phenomena, Twitter, MEC, YouTube

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Lloyds to axe 9,000 jobs and close 200 branches as it pursues digital plans
Lloyds to axe 9,000 jobs and close 200 branches as it pursues digital plans
by Ben Bold
28 October 2014, 11:00AM
Lloyds Banking Group is to shed 9,000 jobs and close 150 branches as it seeks to make savings of £1bn a year by 2017 and "digitise" its banking business.
Has the 'selfie' campaign phenomena reached its shelf-life?
Has the 'selfie' campaign phenomena reached its shelf-life?
by Simon McEvoy
28 October 2014, 10:41AM
With yet another selfie campaign launching, Jam's planning director, Simon McEvoy, questions whether the phenomena should come to an end.
Twitter more than doubles Q3 sales, but reports growth slow-down
Twitter more than doubles Q3 sales, but reports growth slow-down
by Ben Bold
28 October 2014, 08:27AM
Twitter has reported a sales boost of 114% to $361m (£224m) in its third quarter results, and a 23% year-on-year hike in the total number of active users, bringing the total to 284 million.

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MEC wins The Gym Group media account
MEC wins The Gym Group media account
by Gurjit Degun
28 October 2014, 10:11AM
The Gym Group, the budget gym operator, has appointed MEC as its media agency.
Mattessons Fridge Raiders campaign delivers AI robot to YouTube gamer
Mattessons Fridge Raiders campaign delivers AI robot to YouTube gamer
by Maisie McCabe
28 October 2014, 08:52AM
Mattessons Fridge Raiders, the Kerry Foods snack brand, has launched a campaign with the YouTube gamer Ali A
Facebook and Airbnb sign up to D&AD New Blood
Facebook and Airbnb sign up to D&AD New Blood
by James Swift
27 October 2014, 02:24PM
Airbnb, Facebook and John Lewis are among the brands partnering with D&AD for its 2015 New Blood Awards.
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From the blogs

Brand death: 6 reasons not to delete Twitter accounts
Jamie Riddell
28 October 2014, 10:03AM
Adapt or die in the face of online piracy
Sophie Zumbe
28 October 2014, 9:49AM
What does the Candy Crush lifecycle mean to mobile marketers?
Craig Palli
27 October 2014, 11:15AM
Top take-outs from this year's MIPCOM
Patrick Walker
27 October 2014, 9:32AM
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