Media PM - Facebook, BuzzFeed, Snapchat, Googlebox, IPA Bellwether Report

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16th October 2014

Facebook takes on YouTube's video dominance The social network's regional director of UK and Ireland tells Arif Durrani why it is a force to be reckoned with in digital video. BuzzFeed outlines expansion plans after raising $50m BuzzFeed has outlined its expansion plans after raising $50 million (£30 million) of investment from the venture capitalist Andreessen Horowitz. Consumers will always find a way to game the system and break rules Media awards herald era of creative bravery Bruce Daisley, who co-chaired the 2014 Media Week Awards judging, reflects on three months of hard graft and inspiration Is Snapchat good for advertisers? Brands will only be able to share content on the app with followers, but potential reach is enormous, asks David Benady. This charming man Having resisted publishing his memoirs until after the death of Margaret Thatcher, Lord Bell has finally spilled the beans on his life in advertising and beyond, including that tempestuous relationship with the Saatchis. John Tylee speaks to him about adland, then and now. Gogglebox to feature in new John Lewis ad John Lewis has signed a deal with Channel 4 to incor­porate the reality TV show Gogglebox into this year's Christmas campaign. Q3 budgets show sustained growth Marketing budgets continued to rise in the third quarter of 2014, marking two years of continuous growth, according to the latest IPA Bellwether Report. As the internet comes of age, it is up to agencies to really show their worth The celebration this week of ten years of the Internet Advertising Bureau's Engage conference serves as a reminder of just how fast the digital media landscape has developed. Omnicom Media Group lands Liberty Global pan-Euro media Liberty Global, the owner of Virgin Media, has awarded its £150 million European media planning and buying account to Omnicom Media Group after a pitch. Pattison takes top Maxus role Maxus has promoted Lindsay Pattison, the UK chief executive and global chief strategy officer, to global chief ex­ecutive, replacing Vikram Sakhuja. Latest blogs Four takeaways from the IAB Engage Conference Plenty of reason for cheer emanating from IAB Engage, says Paul Lyonette, country manager UK at digital video provider, YuMe. The perils of technology, or where culture meets code All the talk about technology being pitted against creativity is entirely understandable, but fundamentally wrong says Graham Moysey, head of international at AOL. Digital out of home: navigating the revolution of the oldest medium Drawing on market trends from outdoor's second-quarter results, Primesight's Chris Forrester warns against an industry eating itself. Coventry City's owner: 'Digital disruption is bigger than the industrial revolution' Coventry City's outspoken co-owner believes we are living through "unique moment in history" that surpasses anything that has gone on before it. Why CEOs choose TV and DOOH In amongst the rise of all things digital it's easy to lose sight of some very simple truths, says Steve Atkinson, commercial director at Outdoor Plus. Account Executive/Manager (digital, B2B) , Spiceworks Competitive Salary + commission (uncapped), Central London Business Development Manager , Credit Today Paying between 35k-40k basic with realistic OTE of 60k, Offices are in a listed building just a short walk from the iconic Borough Market and The Shard Marketing Executive - International Events , Dragonfly Recruitment £21000.00 - £23000.00 per annum, London Senior Marketing Executive - Training Portfolio , Dragonfly Recruitment £30000.00 - £32000.00 per annum, London Marketing Data Analyst - Technology Portfolio , Dragonfly Recruitment £22000.00 - £25000.00 per annum, City of London

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