Friday 17 October 2014

Digital AM - Google, Apple iPad Air 2, David Beckham, Taylor Swift, Blinkbox

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Digital AM

Latest news

Google UK ad revenues climb 17% to $1.6bn
Google UK ad revenues climb 17% to $1.6bn
by Maisie McCabe
17 October 2014, 09:43AM
Google has reported revenue of $1.6 billion (£1 billion) in the UK in the third quarter of 2014, up 17 per cent from the same period last year, as global revenues surged 20 per cent.
Apple launches flatter, thinner, golden iPad Air 2
Apple launches flatter, thinner, golden iPad Air 2
by Shona Ghosh
17 October 2014, 09:00AM
Apple has launched the iPad Air 2, its thinnest tablet yet and the first model available in gold.
Haig Club launches Beckham ad
Haig Club launches Beckham ad
by James Swift
17 October 2014, 11:20AM
Haig Club, the Diageo-owned whisky brand, has released a TV ad that stars David Beckham and was directed by Guy Ritchie.

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How Fortune 500 brands use wearable tech to reach customers
How Fortune 500 brands use wearable tech to reach customers
by Shona Ghosh
17 October 2014, 09:03AM
Will.i.am's new Puls band, the Apple Watch and the Samsung Galaxy Gear smartwatches all focus on consumers, but pioneering brands are already integrating wearable technology into their businesses.
Taylor Swift drowns in kittens in Diet Coke campaign
Taylor Swift drowns in kittens in Diet Coke campaign
by James Swift
16 October 2014, 10:30AM
Taylor Swift gets lost in a sea of kittens in the latest TV campaign for Diet Coke.
When the Hoff went digital: Nine David Hasselhoff gems from IAB Engage
When the Hoff went digital: Nine David Hasselhoff gems from IAB Engage
by Nicola Kemp
16 October 2014, 03:00PM
The celebrity speaker at the IAB Engage conference was none other than Mr David Hasselhoff. Nicola Kemp took down some of the Knight Rider star's choice quotes.
Blinkbox readies campaign to promote its cinema links
Blinkbox readies campaign to promote its cinema links
by Kate Magee
17 October 2014, 09:17AM
Blinkbox, Tesco's answer to LoveFilm and Netflix, is preparing to release a brand campaign that it hopes will establish it as the home of the latest blockbusters.
Mindshare names Neil Bruce as head of mobile
Mindshare names Neil Bruce as head of mobile
by Arif Durrani
17 October 2014, 09:27AM
Mindshare has hired Somo's Neil Bruce as head of mobile, replacing James Chandler, who recently moved into a newly created role as global mobile director for Mindshare.
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