PROMOTION Social Media Checklist: Powering Live Events  Social Media trends, strategies and tips; including 19 tickable boxes to ensure you increase the lifespan of your event and maximise audience engagement every step of the way. Download your Free eBook
| | | | | | | Will.i.am's new Puls band, the Apple Watch and the Samsung Galaxy Gear smartwatches all focus on consumers, but pioneering brands are already integrating wearable technology into their businesses. | | | | | | | Taylor Swift gets lost in a sea of kittens in the latest TV campaign for Diet Coke. | | | | | | | The celebrity speaker at the IAB Engage conference was none other than Mr David Hasselhoff. Nicola Kemp took down some of the Knight Rider star's choice quotes. | | | | | | | Blinkbox, Tesco's answer to LoveFilm and Netflix, is preparing to release a brand campaign that it hopes will establish it as the home of the latest blockbusters. | | | | | | | Mindshare has hired Somo's Neil Bruce as head of mobile, replacing James Chandler, who recently moved into a newly created role as global mobile director for Mindshare. | | | | | | Latest jobs | | | | |  | | From the blogs | | | | | | | | | | | | |
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