Campaign Daily Fix - BBC Music, IAB digital adspend, Michael Roth, Poundworld, Holler, SSE, EE, Nick Phillips, Wonga

 

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news BBC Music unites Brian Wilson, Stevie Wonder and Elton John for epic ad by Sara Kimberley, 07 October 2014, 08:00PM BBC Music is launching an epic three-minute ad featuring 27 musicians including Sir Elton John, Pharrell Williams and Stevie Wonder to promote all of the corporation's music content in a single ad for the first time. Mobile video adspend triples in first half of 2014 by Louise Jack, 08 October 2014, 11:42AM Digital advertising spend is up 16.6 per cent to £3.5 billion for the first half of 2014, with mobile video adspend tripling, according to the Internet Advertising Bureau UK Digital Adspend report. IPG's Michael Roth says industry should invest in creativity by Sara Kimberley, 08 October 2014, 11:15AM Michael Roth, the chairman and chief executive of IPG, has said the industry has to invest in the big creative ideas and gets excited when marketers say they'll take risks. Poundworld rapped for 'everything £1' claims by Gurjit Degun, 08 October 2014, 09:50AM Poundworld has been rapped by the ad watchdog after selling some items for £3 and £8.99, despite claims on its website that "everything" was £1. Holler appoints new creative director by Kate Magee, 08 October 2014, 09:36AM Holler, part of the Leo Burnett Group, has appointed Joel Lim, an associate creative director at Jam, to the role of creative director. The sensitivities of working with fur, feather and fin by Will Arnold-Baker, 08 October 2014, 08:36AM This week SSE launched its CGI orangutan spot by Adam & Eve/DDB, inspiring Will Arnold-Baker, Publicis London's managing director, to explore the sensitive issue of using animals in ads. EE poised to launch own TV set-top box by Louise Jack, 08 October 2014, 08:15AM EE, the mobile operator, is to launch its own set-top box that offers TV and video streaming packages. Adland mourns former IPA director-general Nick Phillips by Sara Kimberley, 07 October 2014, 03:40PM Nick Phillips, the former IPA director-general, died this morning after losing his battle with bladder cancer. Wonga's payday loan ad banned over missing rates by Shona Ghosh, 08 October 2014, 08:12AM Payday loans outfit Wonga has been banned from showing a TV ad, after the Citizens Advice Bureau (CAB) claimed information on interest rates was missing. Promoted 2014 IPA Effectiveness Awards shortlist spotlight: easyJet 'Generation easyJet' by IPA, 25 September 2014, 09:00AM easyJet shifted perceptions across Europe with its first aspirational branding campaign, 'generation easyJet'. ________ Also in the news Clear Channel parts ways with global CMO Pru Parkinson by Arif Durrani, 08 October 2014, 01:00PM Asda says customers will 'see through' competitors' attempts to drive loyalty by Sara Spary, 08 October 2014, 12:10PM Lufthansa claims 'world first' with augmented reality app for Premium Economy by Shona Ghosh, 08 October 2014, 11:06AM VIDEO: As a marketer what would you say to your 21-year-old self? - Part 3 by Staff, 08 October 2014, 11:09AM Facebook 'anonymity app' set to launch by Shona Ghosh, 08 October 2014, 10:53AM Latest Jobs Freelance Senior Creative Digital Designer £200 - £225 per day, Wiltshire Personal Assistant to MD, Top Branding Agency! £30000 - £35000 per annum, London Senior Marketing Executive - Central London £28000 - £32000 per annum + Brilliant package, London Communications Executive - Initial 6 Month Contract £18,000 - £25,000 , Birmingham, West Midlands Mid-Senior Project Manager/ Producer (Integrated) £40000 - £45000 per annum, London More Jobs Latest Work Snickers "Mr Bean Kung Fu" by Abbott Mead Vickers BBDO 07 October 2014, 11:02AM Mars has unveiled a Snickers ad featuring the Rowan Atkinson character Mr Bean as a martial-arts master. The spot was made in Mandarin with English subtitles and filmed in a style reminiscent of Crouching Tiger, Hidden Dragon , which opens with a si... NatWest "goodbye, hello" by M&C Saatchi 07 October 2014, 10:17AM NatWest is promoting its fairer banking positioning with an ad campaign. The spot, created by M C Saatchi, features people bidding farewell in a number of situations, such as a couple waving goodbye to bad weather as they leave for somewhere hot. The... SSE "Maya the Orangutan" By Adam & Eve/DDB 07 October 2014, 07:30AM SSE has launched its first ad campaign since appointing Adam Eve/DDB last year. The 90-second spot features a CGI orangutan visiting a city and experiencing energy. It was created by James Gillham and Graham Cappi. The campaign, which aims to hig... Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.