Campaign Daily Fix - NatWest, Argos, Mark Craze, Ashton Kutcher, X Factor, Addison Lee, JCDecaux

 

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news NatWest gets Trigger Happy with Dom Joly stunt by Kate Magee, 13 October 2014, 12:25PM Dom Joly has directed a hidden camera stunt in the style of his famous' Trigger Happy' TV show as part of M&C Saatchi's campaign for NatWest and the Royal Bank of Scotland. Argos kicks off its biggest marketing campaign to mark 'digital transformation' by Sara Spary, 13 October 2014, 09:36AM Argos is set to launch a multimillion-pound marketing campaign tomorrow, in a move which it claims will be a "major shift" from its earlier advertising strategy and will champion changes to its customer proposition. Mark Craze hired to conduct review of Outdoor Media Centre by Maisie McCabe, 13 October 2014, 09:50AM The outdoor industry has appointed Mark Craze, the former chief executive of Havas Media Group UK, to conduct a strategic review of its trade body the Outdoor Media Centre, as its chief executive, Mike Baker, steps down. Ashton Kutcher milks a goat in global Lenovo campaign by Maisie McCabe, 10 October 2014, 03:42PM Lenovo, the Chinese tech giant, has launched a global ad campaign starring its product engineer Ashton Kutcher. Blonde Electra and Overload Generation departures help X Factor to series peak by Maisie McCabe, 13 October 2014, 11:28AM Blonde Electra and Overload Generation's departures from 'The X Factor' helped the ITV talent show to reach 11.2 million viewers, the highest peak of the series, last night. Addison Lee campaign highlights business-class status by James Swift, 13 October 2014, 11:42AM Addison Lee positions itself as the business-class taxi service in a new campaign designed to separate the company from rivals, including Uber. YouTube launches Old Street EC1 by Laura Howes, 13 October 2014, 10:01AM Google's YouTube is the launch advertiser on JCDecaux's digital screens at the Old Street roundabout. Why whisky has started appealing to youngsters by Victoria White, 10 October 2014, 03:40PM With the rise of good whisky ads from Ballantines to Chivas Regal, quite simply, the whisky market has had to rethink its approach to advertising, especially when it comes to blended, says Victoria White, shopper marketing planner at TMW. Publishers make u-turn over charging for content by Gurjit Degun, 10 October 2014, 03:13PM Publishers are doing a u-turn over charging for content, with only 53 per cent saying they do or will charge over the next year, a drop of nine per cent year on year. Promoted 2014 IPA Effectiveness Awards shortlist spotlight: Specsavers 'Using advertising to build a business over three decades' by IPA, 09 October 2014, 10:00AM Analysing 30 years of advertising, including the long-running 'should have gone to Specsavers' concept, that has delivered an ROMI of 1.29:1. ________ Latest Work Argos "brilliant" by CHI & Partners 13 October 2014, 08:59AM Argos is launching its new brand campaign under the banner of "get set go Argos". The first TV spot is called "brilliant" and is an energetic and colourful affair featuring dancers and skateboarders, as well as sought-after brands you can find at Arg... Soreen "the loveable loaf" by The Red Brick Road 10 October 2014, 02:22PM Soreen, the malt loaf brand, has launched a 3 million repositioning campaign to promote itself as a versatile snack. The new 30-second TV spot, created by The Red Brick Road, features a live-action puppet, 'The Loveable Loaf', who strides out of the... Sky+ "reminders" by Brothers and Sisters 10 October 2014, 07:58AM Sky+ has launched a fourth ad campaign featuring actor Idris Elba, created by Brothers and Sisters. Elba is surrounded by a giant alarm clock, calendars and post-it notes reminding him about his favourite TV programmes. He then explains about Sky + s... Also in the news Snapchat hackers publish thousands of deleted pictures by Sara Spary, 13 October 2014, 09:18AM Marketing Society Brand of the Year 2014: VOTING IS OPEN! by Staff, 13 October 2014, 08:00AM Tesco 'brings people together' in Hudl2 TV campaign by Shona Ghosh, 10 October 2014, 05:00PM Latest Jobs Director of Marketing and Communications Up to £60k + benefits, Warwickshire Account Manager C £28,000 + excellent benefits , London (Greater) Client Partner £75000.00 per annum, City of London Affiliate Manager - Online Finance Hub £30,000 + bonus, London (Greater) Interim Sales & Marketing Manager, Point of Sale £600 - £650 per day, City of London More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.