Friday, 31 October 2014

Digital AM - Spotify, Pepsi Max, Spooky virals, Twitter Fabric, Contactless payments

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Spotify launches first UK TV campaign
Spotify launches first UK TV campaign
by Shona Ghosh
31 October 2014, 10:01AM
Spotify will launch a six-figure TV campaign to run during The X Factor ad breaks, as part of its 'That Song When' activity.
Pepsi Max pranks cinemagoers for Halloween
Pepsi Max pranks cinemagoers for Halloween
by Sara Kimberley
31 October 2014, 10:26AM
Pepsi Max has released an online film to coincide with Halloween that pranks cinemagoers.
Spooky Viral Chart: World's most-shared Halloween ads
Spooky Viral Chart: World's most-shared Halloween ads
by Sara Kimberley
31 October 2014, 08:39AM
To mark today's spooky occasion, Campaign thought we would treat - not trick - you to the world's most-shared Halloween ads.

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What is Twitter Fabric and how will it affect marketers?
What is Twitter Fabric and how will it affect marketers?
by Itay Godot
31 October 2014, 09:00AM
Twitter has traditionally had a strained relationship with external developers, but now the company has launched new tools that brings tweets into third-party apps. That could make marketers' lives easier, writes Itay Godot, vice president of sales a...
The banner ad is 20 but has barely evolved
The banner ad is 20 but has barely evolved
by Jeremy Arditi
31 October 2014, 09:00AM
It is the banner ad's 20th birthday this week, and it's time marketers turned to better formats in a modern web, writes Jeremy Arditi, UK MD and senior vice president of international at Teads.
Boris Johnson launches contactless payment charity scheme Penny for London
Boris Johnson launches contactless payment charity scheme Penny for London
by Ben Bold
30 October 2014, 05:00PM
It's 'easy1peasy' for Londoners to make a 1p donation to charity every time they swipe their contactless debit or credit card on London Transport, according to new micro donation scheme Penny for London.
Facebook: Oculus Rift will be 'meaningful' after 50 million sales
Facebook: Oculus Rift will be 'meaningful' after 50 million sales
by Shona Ghosh
30 October 2014, 12:15PM
Mark Zuckerberg, the chief executive officer of Facebook, has said Oculus Rift will need to sell between 50 million and 100 million units before the company will consider it a fully-fledged business.
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From the blogs

Industry reaction: Twitter and Facebook Q3 results
The Wall
31 October 2014, 11:10AM
Science fiction may be retail reality - but why is it still missing the mark?
Sebastian Dreyfus
31 October 2014, 9:53AM
Nostalgic Christmas ads might be a thing of the past
Daniel Todaro
30 October 2014, 8:40AM
Happy 20th birthday to the display ad
Ben Plomion
30 October 2014, 8:17AM
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