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| | | | | Haig Club, the Diageo-owned whisky brand, has released a TV ad that stars David Beckham and was directed by Guy Ritchie. | | | | | | Google has reported revenue of $1.6 billion (£1 billion) in the UK in the third quarter of 2014, up 17 per cent from the same period last year, as global revenues surged 20 per cent. | | | | | | The social network's regional director of UK and Ireland tells Arif Durrani why it is a force to be reckoned with in digital video. | | | | | | Was the John Lewis boss, Andy Street, deliberately trying to manage expectations of its Christmas ad campaign with his comments at the recent World Retail Congress? Street - who, later on the train home, managed to offend the French by telling a jour... | | | | | | The biggest risk to the UK ad industry is British brands failing to show an understanding of the austerity and hardship people are facing, according to former London 2012 marketing chief Greg Nugent. | | | | | | Blinkbox, Tesco's answer to LoveFilm and Netflix, is preparing to release a brand campaign that it hopes will establish it as the home of the latest blockbusters. | | | | | | The Campaign for Real Ale (Camra) has been forced to withdraw "incredibly sexist" marketing material encouraging young people to join the organisation. | | | | | | Quidco, the cashback rewards platform, has appointed MediaVest to handle its above-the-line communications strategy and media planning and buying. | | | | | | Mindshare has hired Somo's Neil Bruce as head of mobile, replacing James Chandler, who recently moved into a newly created role as global mobile director for Mindshare. | | | | | | When it comes to training young people, Starbucks outspends the ad industry. Let's reverse the talent spiral.
| | | | Promoted | | | | | Agencies need to take a more holistic approach to creativity in order to keep up with the pace of change, stay relevant and produce top work. | | | ________ | | | | | | Latest Work | | | | | Diet Coke has released its second TV ad feature the singer Taylor Swift. The spot, which was created by Droga5 New York, is part of the brand's "get a taste" campaign, which launched in September. It opens with Swift playing with her new kitten but, ... | | | | | | Ballantine s, the whisky brand owned by Chivas Brothers, has released a light-hearted online campaign. M C Saatchi created the activity, in which an actor makes up a fictional history for Ballantine s, saying what could have happened had the brand no... | | | | | | Freesat, the satellite TV service, has released its first campaign since moving away from using a single agency. The ad, which was created by Freesat, TellyJuice and Framestore, features a CGI snail called Sheldon who repeatedly misses Coronation Str... | | | | |
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