Friday, 17 October 2014

Campaign Daily Fix - David Beckham, Google, Facebook, Greg Nugent, Blinkbox, Camra, Taylor Swift, MediaVest

 

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Latest news
Haig Club launches David Beckham ad
by James Swift,
17 October 2014, 11:20AM
Haig Club launches David Beckham ad
Haig Club, the Diageo-owned whisky brand, has released a TV ad that stars David Beckham and was directed by Guy Ritchie.
Google UK ad revenues climb 17% to $1.6bn
by Maisie McCabe,
17 October 2014, 09:43AM
Google UK ad revenues climb 17% to $1.6bn
Google has reported revenue of $1.6 billion (£1 billion) in the UK in the third quarter of 2014, up 17 per cent from the same period last year, as global revenues surged 20 per cent.
Facebook takes on YouTube's video dominance
by Arif Durrani,
16 October 2014, 08:00AM
Facebook takes on YouTube's video dominance
The social network's regional director of UK and Ireland tells Arif Durrani why it is a force to be reckoned with in digital video.
John Lewis has a fight on its hands this Christmas
by Jeremy Lee,
16 October 2014, 08:00AM
John Lewis has a fight on its hands this Christmas
Was the John Lewis boss, Andy Street, deliberately trying to manage expectations of its Christmas ad campaign with his comments at the recent World Retail Congress? Street - who, later on the train home, managed to offend the French by telling a jour...
Greg Nugent: British brands need to understand austerity
by Gurjit Degun,
17 October 2014, 12:05PM
Greg Nugent: British brands need to understand austerity
The biggest risk to the UK ad industry is British brands failing to show an understanding of the austerity and hardship people are facing, according to former London 2012 marketing chief Greg Nugent.
Blinkbox readies campaign to promote its cinema links
by Kate Magee,
17 October 2014, 11:36AM
Blinkbox readies campaign to promote its cinema links
Blinkbox, Tesco's answer to LoveFilm and Netflix, is preparing to release a brand campaign that it hopes will establish it as the home of the latest blockbusters.
Camra forced to withdraw sexist flyers
by Gurjit Degun,
16 October 2014, 11:44AM
Camra forced to withdraw sexist flyers
The Campaign for Real Ale (Camra) has been forced to withdraw "incredibly sexist" marketing material encouraging young people to join the organisation.
Quidco hires MediaVest ahead of seven-figure ad campaign
by Gurjit Degun,
16 October 2014, 02:29PM
Quidco hires MediaVest ahead of seven-figure ad campaign
Quidco, the cashback rewards platform, has appointed MediaVest to handle its above-the-line communications strategy and media planning and buying.
Mindshare names Neil Bruce as head of mobile
by Arif Durrani,
17 October 2014, 09:27AM
Mindshare names Neil Bruce as head of mobile
Mindshare has hired Somo's Neil Bruce as head of mobile, replacing James Chandler, who recently moved into a newly created role as global mobile director for Mindshare.
Planning's lost generation
by Heidi Hackemer
16 October 2014
When it comes to training young people, Starbucks outspends the ad industry. Let's reverse the talent spiral.
Promoted
Creativity: Create and grow
by Neil Svensen, Rufus Leonard,
16 October 2014, 09:00AM
Creativity: Create and grow
Agencies need to take a more holistic approach to creativity in order to keep up with the pace of change, stay relevant and produce top work.

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Also in the news

Taylor Swift drowns in kittens in Diet Coke campaign
by James Swift, 17 October 2014, 10:30AM
Newsbrands report record traffic in September
by Arif Durrani, 17 October 2014, 11:45AM
Adidas Originals film documents vintage products discovery in Argentina
by Louise Jack, 17 October 2014, 10:30AM
iProspect appoints Britt Soeder as head of owned media
by Arif Durrani, 17 October 2014, 08:42AM
When the Hoff went digital: Nine David Hasselhoff gems from IAB Engage
by Nicola Kemp, 16 October 2014, 03:00PM
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Latest Work

Diet Coke "kittens" by Droga5
17 October 2014, 10:11AM
Diet Coke
Diet Coke has released its second TV ad feature the singer Taylor Swift. The spot, which was created by Droga5 New York, is part of the brand's "get a taste" campaign, which launched in September. It opens with Swift playing with her new kitten but, ...
Ballantine's "the #CouldBeTrue story of Ballantine's" by M&C Saatchi
16 October 2014, 03:16PM
Ballantine's
Ballantine s, the whisky brand owned by Chivas Brothers, has released a light-hearted online campaign. M C Saatchi created the activity, in which an actor makes up a fictional history for Ballantine s, saying what could have happened had the brand no...
Freesat "Sheldon" by Freesat and TellyJuice
16 October 2014, 09:30AM
Freesat
Freesat, the satellite TV service, has released its first campaign since moving away from using a single agency. The ad, which was created by Freesat, TellyJuice and Framestore, features a CGI snail called Sheldon who repeatedly misses Coronation Str...
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