Media AM - IPA, Mail Online, Facebook Atlas, Vice, AAR findings

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23rd October 2014

IPA 'concerned' by outcome of Telefónica's media review The IPA has voiced concerns after Telefónica reversed its appointment of Publicis Groupe's ZenithOptimedia and hired Havas to handle its £200 million European media account after a process estimated to have cost agencies $4 million (£2.5 million). Rush departs MEC for Mail Online position Mail Online has appointed Clare Rush, the managing partner of commercials and joint head of investment at MEC, as its deputy chief revenue officer at Mail Online UK and rest of the world. What marketers need to know about Facebook Atlas Facebook's updated Atlas advertising platform is a revolution in how marketers can target users across the web, according to MEC's director of search and digital projects, David Towers, and digital partner and head of social Guy Kedar. With momentum and now money behind it, the Vice hype needs to be believed The bristling excitement among the young masses milling into an East London church as dusk fell was palpable - it had all the hallmarks of a cult, but was in fact a clarion call for advertisers. AAR upbeat over Q3 performance The total number of pitches completed across all sectors in the first three-quarters of 2014 declined by 3 per cent compared with the first nine months of 2013, according to research from AAR. Telefónica's U-turn poses unanswered questions There must be a story behind the story of Telefónica's media agency shift. I doubt it's one that will show our industry in a good light. Media awards herald era of creative bravery Bruce Daisley, who co-chaired the 2014 Media Week Awards judging, reflects on three months of hard graft and inspiration Is Snapchat good for advertisers? Brands will only be able to share content on the app with followers, but potential reach is enormous, asks David Benady. Latest blogs Media Owners take games into their own hands A new generation of gamers is sharing and viewing content in ways that have caught the attention of media owners. But can they harness these trends to grow their businesses? Jason Kingsley OBE, chief executive of games maker Rebellion shares his thoughts. It's time media tapped into the bikegeist From scoops and splashes to commutes and sportives, media is now at the centre of the 'bikegeist', says Newsworks' chief executive, Rufus Olins. Facebook IQ study chimes with IPG Mediabrands report Hanna Chalmers, international research director at IPG Mediabrands' Initiative, finds parallels in the group's global study of 10,000 millennials in 19 markets and the Facebook IQ report, 'The Coming of Age on Screens'. Why the transformation of outdoor is only going to accelerate With change in the air, Shaun Gregory, chief executive of Exterion Media, considers a pending overhaul of under-performing Outdoor Media Centre (OMC) to be a great opportunity. Four takeaways from the IAB Engage Conference Plenty of reason for cheer emanating from IAB Engage, says Paul Lyonette, country manager UK at digital video provider, YuMe. Head of Social Media - Creative Agency , MCG Associates Tax Free Salary, London (Greater) Sales Manager - Consumer and Business Intelligence Portfolio , Dragonfly Recruitment £35000.00 - £40000.00 per annum + Commission + Benefits, City of London Client Service Manager - Recruitment Advertising Portfolio , Dragonfly Recruitment £30000.00 - £35000.00 per annum + Bonuses + Benefits, City of London Digital Media Manager - FMCG Account - Dubai Based , MCG Associates Tax Free Salary, London (Greater) Client Sales Executive - Untapped, unlimited potential! , Ultimate Asset £20000 - £35000 per annum + Excellent Benefits, City of London

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