Wednesday, 4 March 2015

Breaking news from Brand Republic - ITV pre-tax profit climbs 40%, Domino's, native ads report, Google, Vax

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Brand Republlic
Daily News 4th March
ITV pre-tax profit climbs 40% to �605m in 2014 ITV pre-tax profit climbs 40% to £605m in 2014
04 March 15, Maisie McCabe
ITV has reported a pre-tax profit of �605 million, up 39.1 per cent year on year, after revenue increased by 8 per cent.
Domino's Pizza takes ordering app onto smartwatches Domino's Pizza takes ordering app onto smartwatches
04 March 15, Daniel Farey-Jones
It's not quite pizza on tick, but you can now order Domino's via a smartwatch, as the delivery company maintains its obsession with being everywhere its consumers are.
AOP study confirms native ads have the power to connect AOP study confirms native ads have the power to connect
04 March 15, Arif Durrani
Nearly two-thirds (59%) of consumers find native advertising interesting and informative, and a third are more likely to trust it than traditional advertising, according to a new report.
Google takes over Silicon Roundabout Google takes over Silicon Roundabout
04 March 15, Gurjit Degun
Google has launched a digital outdoor campaign at Silicon Roundabout in Old Street, London, featuring practical information for locals.
Vax in seven-figure C4 sponsorship deal Vax in seven-figure C4 sponsorship deal
04 March 15, Gurjit Degun
Vax, the floor care brand, has signed a seven-figure sponsorship deal with Channel 4, for which it has created idents starring Miranda Hart.
Dave Trott: First do no harm Dave Trott: First do no harm
04 March 15, Dave Trott
Marc Koska is not a doctor, yet he's saved nine million lives.
PG Tips' Monkey dons a red nose for Comic Relief in this week's ad chart PG Tips' Monkey dons a red nose for Comic Relief in this week's ad chart
04 March 15, Staff
Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.
Always releases follow-up to #likeagirl film ahead of International Women's Day Always releases follow-up to #likeagirl film ahead of International Women's Day
03 March 15, Daniel Farey-Jones
The new video in the Always campaign to build girls' confidence at puberty shows girls around the world showing the things they proudly do "like a girl".
P&G veteran Bergen Merey to take charge of Muller Dairy P&G veteran Bergen Merey to take charge of Muller Dairy
03 March 15, Daniel Farey-Jones
Bergen Merey, who has held a number of marketing roles over nearly 25 years with P&G, is joining M�ller Dairy as managing director in May.
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