Eurostar's Lionel Benbassat: data can make marketing more meaningful + Honda, Facebook and #TheDress

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Marketing Daily , 04th March 2015

Eurostar's Lionel Benbassat: data can make marketing more meaningful Businesses need to treat millennials with empathy not antipathy Blue or Gold? How the brand behind #TheDress monetised viral success Honda and Telefonica: virtual reality is not a passing fad for marketers MWC 2015: the next big shift is getting everyone online Pebble's 'smartstraps' show the future of smartwatches Pebble trumps Apple Watch launch with Pebble Time Steel Why branded communities wither away, plus 5 ways to prevent digital death Sport England's 'This Girl Can' has cojones at its core Always releases follow-up to #likeagirl film ahead of International Women's Day Selfridges hires Arcadia's Tania Foster-Brown to head marketing and PR P&G veteran Bergen Merey to take charge of Muller Dairy Jeremy Kyle signs up to his first consumer brand ads PG Tips' Monkey dons a red nose for Comic Relief in this week's ad chart JOBS BOARD Marketing Manager - Learners , UCASUp to £35,000 dependent upon experience , Cheltenham, Gloucestershire. Senior Brand Manager , Comparethemarket.comCompetitive plus bonus, pension + benefits , The role is based in Peterborough, Cambridgeshire with travel to London (possibly two days per week) Director of Marketing and Development , Ardingly College£60,000 - £65,000 , Haywards Heath, West Sussex Communications Manager, EMEA , CFA InstituteUp to £60,000 plus bonus and benefits , London (Central), London (Greater) Retail Advertising Executive , Halfordsup-to £27,000 (Depending on experience) , Redditch, Worcestershire

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