marketing your business online: Media AM - ITV pre-tax profit climbs 40%, plus Vax; AOP; Tracy De Groose; MWC

Wednesday, 4 March 2015

Media AM - ITV pre-tax profit climbs 40%, plus Vax; AOP; Tracy De Groose; MWC

Media AM Bulletin


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04th March 2015

ITV pre-tax profit climbs 40% to £605m in 2014

ITV has reported a pre-tax profit of £605 million, up 39.1 per cent year on year, after revenue increased by 8 per cent.

Vax in seven-figure C4 sponsorship deal

Vax, the floor care brand, has signed a seven-figure sponsorship deal with Channel 4, for which it has created idents starring Miranda Hart.

AOP study confirms native ads have the power to connect

Nearly two-thirds (59%) of consumers find native advertising interesting and informative, and a third are more likely to trust it than traditional advertising, according to a new report.

Tracy De Groose: Men and women can succeed side by side

Tracy De Groose, the chief executive at Dentsu Aegis Network, explains the "defining moment" in her career, as part of Campaign's series about how leading women in advertising "made it", ahead of International Women's Day on Sunday.

Weve's Nigel Clarkson's gone to Barca, again: Day 1

Nigel Clarkson, commercial director of Weve, is once again soaking up the vibe from the Mobile World Congress (MWC) in Barcelona.

Weve's Nigel Clarkson's gone to Barca, again: Day 2

Nigel Clarkson, commercial director of Weve, is refusing to feel jaded as he reports back on the second day of the Mobile World Congress (MWC) in Barcelona.

What brands can learn from #TheDress

Mark Malone, the managing Partner, innovation, at Karmarama, explains why "that dress" took over our life (for a day at least) and what can it teach us.

Google takes over Silicon Roundabout

Google has launched a digital outdoor campaign at Silicon Roundabout in Old Street, London, featuring practical information for locals.

Now TV launches 'magic ads'

Now TV, the online TV streaming service by Sky, has created "magic ads" to show off its new branding and push the services it provides.

Williams is no longer just a gorilla with a calculator

As the industry has evolved, so too have media buyers. But Dentsu Aegis Network's trading chief is still no pushover, he tells David Benady.

Why HSBC's relationship with the Telegraph and Guardian is the press story of our time

Five years ago, a translucent coverwrap by J Walter Thompson enabled HSBC to make press history and commandeer the front and back pages of The Daily Telegraph for the first time in 155 years.

Do advertisers hold too much power over the press?

Are Peter Oborne's allegations about HSBC and the Telegraph symptomatic of a wider problem, Arif Durrani asks.

Media agencies wade into battle of content

Recent deals suggest media agencies are taking content very seriously. Can they match the specialists, David Benady asks.

Sound Women is about future proofing your career

Sound Women, the organisation committed to raising the profile of women who work in the radio and audio industry, is preparing its 2015 Festival. Nicky Birch from Somethin' Else tells us what to expect.

Brit Awards 2015: Too white and too bland

The party's over: The Brits are no longer relevant as a serious music awards, simply too white and too bland, says broadcaster Edward Adoo.

Murky financial arrangements are rife in journalism

Murky financial arrangements which compromise journalists exist everywhere, says Grant Feller, a former associate editor of the Daily Express.

Cinema advertisers cashing in as Fifty Shades of Grey whips box office into frenzy

Cinema is having a purple patch in 2015, and Karen Stacey, the interim chief executive of Digital Cinema Media, says it provides great opportunities for brands.

The rise of InMobi: how we broke the billion

Mobile ad network InMobi passed the milestone of one billion unique mobile devices on its network in quarter four of 2014. Naveen Tewari. its founder and chief executive of InMobi, explains how.