Dave Trott, ITV, Vax, Pippa Glucklich, Mark Malone, AOP, McCann, Google

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Dave Trott: First do no harm by Dave Trott, 04 March 2015, 09:18AM Marc Koska is not a doctor, yet he's saved nine million lives. ITV pre-tax profit climbs 40% to £605m in 2014 by Maisie McCabe, 04 March 2015, 08:29AM ITV has reported a pre-tax profit of £605 million, up 39.1 per cent year on year, after revenue increased by 8 per cent. Vax in seven-figure C4 sponsorship deal by Gurjit Degun, 04 March 2015, 09:04AM Vax, the floor care brand, has signed a seven-figure sponsorship deal with Channel 4, for which it has created idents starring Miranda Hart. Pippa Glucklich: It's still painstakingly slow by Pippa Glucklich, 04 March 2015, 12:43PM Pippa Glucklich, the co-chief executive at Starcom MediaVest Group explains how a dissertation on women in advertising led to her career in the industry. What brands can learn from #TheDress by Mark Malone, 04 March 2015, 10:41AM Mark Malone, the managing partner, innovation, at Karmarama, explains why "that dress" took over our life (for a day at least) and what can it teach us. AOP study confirms native ads have the power to connect by Arif Durrani, 04 March 2015, 09:00AM Nearly two-thirds (59%) of consumers find native advertising interesting and informative, and a third are more likely to trust it than traditional advertising, according to a new report. McCann Worldgroup hires European chief digital officer by James Swift, 04 March 2015, 10:26AM McCann Worldgroup has hired Somewhat's Jon Carney as its chief digital officer for Europe. Google takes over Silicon Roundabout by Gurjit Degun, 04 March 2015, 09:19AM Google has launched a digital outdoor campaign at Silicon Roundabout in Old Street, London, featuring practical information for locals. Letter from Barcelona: 'The Experience Economy' at Mobile World Congress by Patrick Rona, 03 March 2015, 02:08PM The chief digital officer, APAC, for McCann Worldgroup walks the show floor and sees the future of connected brands Retail: Divining shiny objects from true trends by Jack Daniel 4 March 2015 Forget yesterday's novelties. MediaCom's global business development director considers five technologies likely to gain a foothold . The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99 Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99 Also in the news Selfridges hires Arcadia's Tania Foster-Brown to head marketing and PR by Daniel Farey-Jones, 04 March 2015, 12:03PM Weve's Nigel Clarkson's gone to Barca, again: Day 2 by Nigel Clarkson, 04 March 2015, 12:10PM Businesses need to treat millennials with empathy not antipathy by Nicola Kemp, 04 March 2015, 06:00AM Latest Jobs Senior Account Manager - digital up to £45k, Covent Garden, London (Greater) Account Director - CRM Salary is up to £58k, Covent Garden, London (Greater) Customer Marketing Manager £50000 - £55000 per annum, London Business Development Manager - Design & Marketing Agency up to £30k + car, Bristol Senior Account Manager £35000 - £40000 per annum, London More Jobs Latest Work Always "#likeagirl stronger together" by Leo Burnett London, Chicago, Toronto 04 March 2015, 08:46AM Always, the Procter Gamble-owned sanitary-towel brand, has released a follow-up to its "#likeagirl" campaign ahead of International Women s Day on 8 March. Leo Burnett's London, Chicago and Toronto offices created the online ad, in which girls play... Now TV "Now you see it" by WCRS 04 March 2015, 08:26AM Now TV, Sky's online TV streaming service, has launched "magic ads" to show off its new branding and promote its services. The work, by WCRS, shows people explaining the benefits of Now TV, such as its contract-less offer and variety of shows. In one... United Nations "805 million names" by Forsman & Bodenfors 03 March 2015, 12:13PM Forsman Bodenfors felt so much pressure to perform after its 2013 viral sensation, "the epic split", that staff began to refer to their most famous creation as "the epic shit". The Swedish agency s new campaign for the United Nations may not have t... Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.