Coke marketing boss: strategy change signals 'next chapter' for Coca-Cola + Samsung, Burger King and Sony

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Marketing Daily , 05th March 2015

Coke marketing boss: strategy change signals 'next chapter' for Coca-Cola Has Coke bottled it? A bigger opportunity has been missed with brand redesign Programmatic doesn't mean 'game over' for creativity, just some new rules WHO recommendation leaves anti-sugar campaigners disappointed 'Marketers are the game-changers who provide stimulus for customer engagement' Clear parameters drive C-suite support for social media, says Lenovo's Rod Strother Coca-Cola unveils major redesign as it shifts from brand-specific ads Samsung produces 'live TV ad' for Galaxy S6 from Mobile World Congress Five innovations marketers should watch from Mobile World Congress 2015 Sony rings in Real Madrid star Gareth Bale to help revive smartphone sales Why the industry must drop its obsession with the 9 to 5 office job to retain talented women Why marketers must know digital's 'place' The Public Reacts: driverless cars Trending branded Vines: Intel, Arbys and Burger King JOBS BOARD Marketing Manager - Learners , UCASUp to £35,000 dependent upon experience , Cheltenham, Gloucestershire. Senior Brand Manager , Comparethemarket.comCompetitive plus bonus, pension + benefits , The role is based in Peterborough, Cambridgeshire with travel to London (possibly two days per week) Director of Marketing and Development , Ardingly College£60,000 - £65,000 , Haywards Heath, West Sussex Communications Manager, EMEA , CFA InstituteUp to £60,000 plus bonus and benefits , London (Central), London (Greater) Retail Advertising Executive , Halfordsup-to £27,000 (Depending on experience) , Redditch, Worcestershire

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