Five marketing lessons from Generation YouTube + Aviva, Diageo and Ikea

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Marketing Daily , 03rd March 2015

Five marketing lessons from Generation YouTube Is the future of TV ads programmatic or problematic? The phrase 'virtual reality' will become as obsolete as faxes, telexes and jobs for life O2 parent Telefonica trials brand-sponsored data plans There's more to life than marketing, says Aviva's Amanda Mackenzie Ringan Ledwidge: creativity comes from real experience, not the internet Ikea unveils furniture that will charge your mobile phone Paddy's record results show the Power of marketing Nissan-Renault chief outlines gradual rollout on way to driverless future Diageo unveils connected smart bottle that delivers targeted ads Grolsch commissions 400 artists in brand anniversary campaign Will driverless cars kill our most iconic auto brands? Watch: behind the scenes at IBM's big data and social innovation studio Game invests £20m in eSports events acquisition JOBS BOARD Marketing Manager - Learners , UCASUp to £35,000 dependent upon experience , Cheltenham, Gloucestershire. Director of Marketing and Development , Ardingly College£60,000 - £65,000 , Haywards Heath, West Sussex Senior Brand Manager , Comparethemarket.comCompetitive plus bonus, pension + benefits , The role is based in Peterborough, Cambridgeshire with travel to London (possibly two days per week) Communications Manager, EMEA , CFA InstituteUp to £60,000 plus bonus and benefits , London (Central), London (Greater) Retail Advertising Executive , Halfordsup-to £27,000 (Depending on experience) , Redditch, Worcestershire

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