Media AM - William Eccleshare to return to the UK as chief of Clear Channel International, plus Comic Relief; Now TV; ITV; Telefonica

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03rd March 2015

William Eccleshare to return to the UK as chief of Clear Channel International William Eccleshare, the chief executive of Clear Channel Outdoor, is returning to the UK to take the role of chairman and chief executive officer of Clear Channel International. Evgeny Lebedev gets a close shave from Elton John for Comic Relief Evgeny Lebedev, owner of the Evening Standard, the Independent and London Live, has had his beard and eyebrows shaved by Sir Elton John for Comic Relief. Now TV launches 'magic ads' Now TV, the online TV streaming service by Sky, has created "magic ads" to show off its new branding and push the services it provides. SunLife sponsors ITV's Big Star's Little Star SunLife, the financial services company, is to sponsor 'Big Star's Little Star', the ITV entertainment show. Is the future of TV ads programmatic or problematic? Ad-buying technology is evolving fast and marketers must keep up if they are to make the most of the data-driven targeting opportunities it provides. O2 parent Telefonica trials brand-sponsored data plans The era of customers expensively overstepping their data limit may come to an end, with O2 parent company Telefonica trialling a new ad model that allows brands to sponsor extra data. Five marketing lessons from Generation YouTube Video has become a form of speech in its own right - and not just for teenagers, writes Nicola Kemp. Why HSBC's relationship with the Telegraph and Guardian is the press story of our time Five years ago, a translucent coverwrap by J Walter Thompson enabled HSBC to make press history and commandeer the front and back pages of The Daily Telegraph for the first time in 155 years. Do advertisers hold too much power over the press? Are Peter Oborne's allegations about HSBC and the Telegraph symptomatic of a wider problem, Arif Durrani asks. Media agencies wade into battle of content Recent deals suggest media agencies are taking content very seriously. Can they match the specialists, David Benady asks. Williams is no longer just a gorilla with a calculator As the industry has evolved, so too have media buyers. But Dentsu Aegis Network's trading chief is still no pushover, he tells David Benady. The best way forward? Turn around and look back There's an important issue that has been raised by many at the forefront of innovation. The pace of change is naturally becoming even faster. At the Government Digital Service Sprint 15 conference, Martha Lane Fox said that breathlessness wasn't enough to categorise the pace of change to come. "We'll be panting," she said. Latest blogs Sound Women is about future proofing your career Sound Women, the organisation committed to raising the profile of women who work in the radio and audio industry, is preparing its 2015 Festival. Nicky Birch from Somethin' Else tells us what to expect. Brit Awards 2015: Too white and too bland The party's over: The Brits are no longer relevant as a serious music awards, simply too white and too bland, says broadcaster Edward Adoo. Murky financial arrangements are rife in journalism Murky financial arrangements which compromise journalists exist everywhere, says Grant Feller, a former associate editor of the Daily Express. Cinema advertisers cashing in as Fifty Shades of Grey whips box office into frenzy Cinema is having a purple patch in 2015, and Karen Stacey, the interim chief executive of Digital Cinema Media, says it provides great opportunities for brands. The rise of InMobi: how we broke the billion Mobile ad network InMobi passed the milestone of one billion unique mobile devices on its network in quarter four of 2014. Naveen Tewari. its founder and chief executive of InMobi, explains how. Advertising Sales Executive , Publications UK Up to £50,000 OTE with competitive Salary, Oxford Circus Sales Office Advertisement Manager , Carreras Lathane Associates - CLA £30-35k dep exp + comm, London (South), London (Greater) Sales Account Manager , Aspire £40000.00 - £45000.00 per annum + uncapped commission, London Digital Account Manager- VoD & Entertainment , Ultimate Asset £42000 - £46000 per annum + bonus and benefits, London Head of Search , Lipton Fleming £65000 - £80000 per annum + excellent benefits, London

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