Some of this week's most read features and opinions

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list The art of more: a strategist's manifesto 26 February 2015, 08:00AM Technology and economics have conspired to elevate tactics above strategy in advertising. But, on the tenth anniversary of the IPA Excellence Diploma, Nick Kendall says that the pendulum has swung too far - it's time for the big ideas and the long-te... Pitches mean more sex but fewer relationships by Claire Beale, 26 February 2015, 08:00AM The problem with media agencies... 26 February 2015, 08:00AM By putting the channel before the idea, media planners are not helping creative work reach the height of its potential, according to Magnus Djaba. Ten career secrets for young creatives 26 February 2015, 08:00AM There may not be a formula to becoming a creative director but there are certain attitudes and behaviours that make it easier. Four top female creatives shared the secrets to their success at last week's SheSays event. Kate Magee sums up their most p... The brave new retail world 12 February 2015, 08:00AM The seven golden behaviours that every retail brand (and its agency) must live by, according to Mary Portas. Williams is no longer just a gorilla with a calculator 26 February 2015, 08:00AM As the industry has evolved, so too have media buyers. But Dentsu Aegis Network's trading chief is still no pushover, he tells David Benady. Far from the Mad Men crowd 19 February 2015, 08:00AM Advertising agencies might not be shackled to Soho any more but, for some, the thought of moving outside London is still akin to being put out to pasture. Campaign asked some adlanders who left the capital how they fared. The perfect time for women to strike a better deal by Maisie McCabe, 26 February 2015, 08:00AM 'We want to have the best margin, the best people, the best creative' by Claire Beale, 19 February 2015, 08:00AM Havas is making waves with a series of radical structural changes, from the establishment of a creative council to the appointment of Chris Hirst. Claire Beale weighs up the group's new ambitions. Media agencies wade into battle of content 26 February 2015, 08:00AM Recent deals suggest media agencies are taking content very seriously. Can they match the specialists, David Benady asks. Why HSBC's relationship with the Telegraph and Guardian is the press story of our time by Arif Durrani, 26 February 2015, 08:00AM Five years ago, a translucent coverwrap by J Walter Thompson enabled HSBC to make press history and commandeer the front and back pages of The Daily Telegraph for the first time in 155 years. Do advertisers hold too much power over the press? 26 February 2015, 08:00AM Are Peter Oborne's allegations about HSBC and the Telegraph symptomatic of a wider problem, Arif Durrani asks. C4 hopes ad-funded overtures will bear fruit 26 February 2015, 08:00AM Will the broadcaster's appeal to brands and creatives deliver advertiser-funded TV ratings winners, Gurjit Degun asks. Should agencies axe unethical clients? 26 February 2015, 08:00AM Creative business rankings 26 February 2015, 08:00AM 27 February 2015: BMB joins the table after winning Rubicon. Media business rankings 26 February 2015, 08:00AM 27 February 2015: Mindshare is a new entry after capturing Evans Cycles. The Euro Spring 26 February 2015, 08:00AM A number of factors look set to converge and stimulate growth across the European advertising market, Nikki Mendonça writes. On the Campaign couch by Jeremy Bullmore, 26 February 2015, 08:00AM Why we're loving: James Massiah, poet 26 February 2015, 08:00AM Latest Jobs Web Analyst Negotiable, Leeds Database Marketing Analyst Negotiable, Leeds Paid Video Account Manager - Working across leading brands Negotiable, London Senior Client Services Director - Insurance Brand Negotiable, London PPC Account Director - Small team, big prospects Negotiable, London More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.