Monday, 2 March 2015

Breaking news from Brand Republic - BA tops Superbrands 2015, plus Churchill; National Accident Helpline; Mobile World Congress; five virtual reality products that marketers can afford to ignore

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Brand Republlic
Daily News 2nd March
Superbrands top 20 features six new entrants Superbrands top 20 features six new entrants
02 March 15, Daniel Farey-Jones
John Lewis, Lego and Virgin Atlantic have joined the annual Superbrands ranking of the top 20 UK consumer brands, which has been topped by British Airways for the second successive year.
Churchill drops Dawn French as it launches talking toy giveaway Churchill drops Dawn French as it launches talking toy giveaway
02 March 15, Sara Spary
Churchill is rolling out a new marketing campaign to promote a merchandise giveaway that will see it end its partnership with comedy actor Dawn French and dole out talking dog toys to policyholders.
National Accident Helpline sails in to help Underdog in latest ad push National Accident Helpline sails in to help Underdog in latest ad push
02 March 15, Maisie McCabe
National Accident Helpline has launched a campaign to promote its personal injury advice service.
Five ad trends for marketers before Mobile World Congress Five ad trends for marketers before Mobile World Congress
02 March 15, Mark Slade
As Mobile World Congress kicks off in Barcelona, marketers need to understand how the mobile landscape is changing, writes Mark Slade, EMEA managing director for Opera Mediaworks.
The future of drugs: building a super-smart society The future of drugs: building a super-smart society
02 March 15, Tracey Follows
Why should the increased use of pharmaceutical brain-enhancers be dismissed, asks futurist and new Marketing columnist Tracey Follows
Five virtual reality products that marketers can afford to ignore Five virtual reality products that marketers can afford to ignore
02 March 15, Shona Ghosh
Imagine the marketer-hours lost to the creative folly of Second Life. In an industry where hype knows no bounds, the challenge for marketers is deciding which products can be overlooked. With virtual-... read more
PHD co-founder Jonathan Durden reflects 25 years on PHD co-founder Jonathan Durden reflects 25 years on
27 February 15, Jonathan Durden
Who knew that a global phenomenon could be spawned from such humble beginnings? PHD co-founder Jonathan Durden takes a trip down memory lane.
British Gas' Hive bus shelter heats up with a Twitter request British Gas' Hive bus shelter heats up with a Twitter request
27 February 15, Shona Ghosh
British Gas smart energy brand Hive has installed a tweet-activated bus shelter in Manchester Piccadilly station, which will warm up users waiting inside when they tweet using #TweetToHeat.
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