| | |  | | | | | | | Sky and Viacom have agreed to extend their commercial partnership in the UK and Ireland for a further five years. | | | | | | | | | |  | | | | | | | WPP's chief executive Sir Martin Sorrell was paid £42.9 million last year, a 43.9 per cent increase on 2013. | | | | | | | | | |  | | | | | | | Bauer Media UK, the owner of the Absolute Radio, Kiss and Grazia Brands, has appointed Victoria Foster as its digital commercial director. | | | | | | | | | |  | | | | | | | We caught up with Channel 4's chief executive, David Abraham, to review a memorable week in which the broadcaster kicked off the build-up to the general election and captured a monarch's final journey | | | | | | | | | |  | | | | | | | Last night Ella Woodward, the woman behind the popular blog Deliciously Ella, gave an insight into the building of her brand and commented around the latest Protein World furore. | | | | | | | | | |  | | | | | | | Will The Conservative Party's investment in social-media campaigning make a difference on polling day? | | | | | | | | | |  | | | | | | | Carlsberg has launched its own poster campaign next to the controversial Protein World ad in a bit to cash in on the viral action. | | | | | | | | | |  | | | | | | | Some things in the media business we liked in the week up to 1 May, and one thing we didn't... | | | | | | | | | |  | | | | | |  | | | | | | | In a crowded market, will the channel - with its male-focused shows and hit dramas - succeed, Gurjit Degun asks. | | | | | | | | | |  | | | | | | | The rich data now being generated by mobile devices is taking location marketing to a whole new level, Nigel Clarkson says. | | | | | | | | | |  | | | | | | | Grazia and Kiss get involved with politics, and Bauer's own study highlights millennials' key role. Krissie Ford reports. | | | | | | | | | |  | | | | | | | In a continuation of a trend that has been gaining momentum for the past three years, Havas' robust update to its Meaningful Brands study this week suggests marketers who ignore the value of how brands impact personal well-being really are missing a trick. | | | | | | | | | |  | | | | | | | Talon, OMD UK, R/GA London and Grand Visual took home the Grand Prix at the Clear Channel Outdoor Planning Awards last night for their Google Outside 2.0 campaign. | | | | | | | | | |  | | | | | | | Some 80 per cent of marketers believe a restructuring of their marketing department is necessary, and a third consider this restructure urgent, according to a report from the Economist Intelligence Unit. | | | | | | | | | | | | | | | | |  | | | | | | | With the election almost upon us, the first in Newsworks' series of election trackers looks at where people get their news from. | | | | | | | | | |  | | | | | | | In today's Advertising Association/WARC report for 2014, radio quietly blazed a trail as the best performing traditional media, up 7.2%, notes the RAB's Lucy Barrett | | | | | | | | | |  | | | | | | | Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show John Wren "sufficient respect", according to WPP's Martin Sorrell, who went on to talk retirement plans, Tesco and Dunnhumby. | | | | | | | | | |  | | | | | | | The complete and shambolic failure of the England Cricket Team in Australia during the World Cup provides a stark warning for advertisers and their agencies, says Andrew Lloyd, managing partner of planning at Vizeum. | | | | | | | | | |  | | | | | | | Change is coming for brands' online search ranking as Google prepares for more mobile-friendly rankings on 21 April, Dayo Hazzan, the UK business director at Lowe Profero, outlines how to be prepared. | | | | | | | | | | | |
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