Friday 1 May 2015

Martin Sorrell's pay leaps to £43m, Sky and Viacom agree pay TV deal, and movie trailer to debut on Snapchat

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Brand Republlic
Daily News 1st May
Martin Sorrell's pay leaps 44% to £43m Martin Sorrell's pay leaps 44% to £43m
30 April 15, Kate Magee
WPP's chief executive Sir Martin Sorrell was paid £42.9 million last year, a 43.9 per cent increase on 2013.
Sky and Viacom agree five-year pay TV deal Sky and Viacom agree five-year pay TV deal
01 May 15, Omar Oakes
Sky and Viacom have agreed to extend their commercial partnership in the UK and Ireland for a further five years.
Absolutely Anything movie trailer to debut on Snapchat Absolutely Anything movie trailer to debut on Snapchat
01 May 15, Gurjit Degun
The trailer for British comedy movie Absolutely Anything will have its world premier on MTV's Snapchat Discover account in the UK tomorrow (2 May).
Tesla home battery launch promises 'independence from the grid' Tesla home battery launch promises 'independence from the grid'
01 May 15, Daniel Farey-Jones
Electric carmaker Tesla has unveiled the Tesla Powerwall battery, the latest product in the wave of technologies offering more sophisticated domestic energy consumption.
HTC strikes sponsorship and content deal with four music festivals HTC strikes sponsorship and content deal with four music festivals
01 May 15, Daniel Farey-Jones
Taiwanese mobile phone brand HTC is to have a presence at four music festivals, including Lovebox and The Great Escape, and nine live music venues as part of a partnership with Mama & Company.
Mercedes-Benz Vans sponsors Dave Mercedes-Benz Vans sponsors Dave
01 May 15, Gurjit Degun
Mercedes-Benz Vans is sponsoring Dave, the UKTV channel, in its first TV deal, with comedy idents that feature people as famous characters using their vehicles.
Get your beer belly out: Carlsberg asks commuters if they are 'beer body ready' Get your beer belly out: Carlsberg asks commuters if they are 'beer body ready'
30 April 15, Sara Spary
Carlsberg has launched its own poster campaign next to the controversial Protein World ad in a bit to cash in on the viral action.
'Beach Body Ready protesters are missing the point' says Deliciously Ella 'Beach Body Ready protesters are missing the point' says Deliciously Ella
30 April 15, Staff
Last night Ella Woodward, the woman behind the popular blog Deliciously Ella, gave an insight into the building of her brand and commented around the latest Protein World furore.
Why Quiksilver's 'suited surfer' viral is making waves Why Quiksilver's 'suited surfer' viral is making waves
01 May 15, Unruly
Social video expert Unruly reviews the latest viral by Quiksilver.
Will The Conservative Party's investment in social media swing the vote? Will The Conservative Party's investment in social media swing the vote?
01 May 15, Staff
Will The Conservative Party's investment in social-media campaigning make a difference on polling day?
Bauer Media UK appoints digital commercial director Bauer Media UK appoints digital commercial director
01 May 15, Omar Oakes
Bauer Media UK, the owner of the Absolute Radio, Kiss and Grazia Brands, has appointed Victoria Foster as its digital commercial director.
Stop optimising 'the sh*t' out of marketing, says Adidas brand boss Stop optimising 'the sh*t' out of marketing, says Adidas brand boss
30 April 15, Shona Ghosh
Going for the hard sell will no longer cut it with the increasingly powerful millennial generation, according to Adidas' director of global brand strategy, Stefanie Knoren.
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