AOL acquires mobile tech firm Millennial Media, email marketing, 20 years of eBay, Chelsea FC digital transformation, Freeview Play

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AOL beefs up ad tech with acquisition of mobile tech firm Millennial Media 04 September 15, Michelle Perrett AOL has confirmed its acquisition Millennial Media, the end-to-end mobile platform, for $1.75 (£1.15) per share.     04 September 15 Two thirds of consumers prefer marketing messages via email (Flickr/Maria Elena) The latest research from Adobe has revealed that when it comes to consumers' preferred method of receiving marketing offers, email comes out on top. Almost two thirds (63%) prefer... read more   04 September 15 Infographic: 20 years of eBay This week marks 20 years since e-commerce site eBay launched, which now has more than 157 million active users. The brand was originally known as Auction Web when it launched in 1997 and two years later... read more   04 September 15 The Daily Poke: Worth the wait Until recently, the only waiting taking place in McDonald's has been in the queue to get to the counter. But now, customers at selected locations worldwide can walk in, take a seat and have their... read more     Chelsea FC kicks off digital transformation with Wipro deal 04 September 15, Shona Ghosh Chelsea has partnered with Indian digital transformation specialists Wipro, a day after Manchester United announced a similar tie-up with rival HCL.   Freeview Play to launch next month 04 September 15, Gurjit Degun Freeview, the free-to-air TV service, is launching Freeview Play, its video on-demand and catch-up TV service, next month.   Boohoo.com supports grassroots vlogger talent in Vlog Star partnership 03 September 15, Charlotte Mceleny Fashion retailer Boohoo.com has signed as one of the first partners of new brand 'Vlog Star', which will create products and events to help train and mentor a new generation of vlogging stars.   Mobile ads are 'out of hand', says iOS 9 ad blocker creator 03 September 15, Shona Ghosh Brands and publishers need to "be thoughtful" with ads on the mobile web, or else face mutiny from smartphone users installing ad-blockers en masse.   Do magazine digital editions have a future? 03 September 15, Maisie McCabe Magazine publishers had high hopes for digital editions but new figures suggest a rethink is in order                 PPC Specialist   £30k Dot-Gap, London Central   Site Editor - ALF   Attractive salary + benefits. MBI, London (Old Street/Liverpool Street)   Content Manager - Audi   Competitive Audi, Milton Keynes, Buckinghamshire   Marketing Manager, B2B, Manchester   £40000 - £45000 per annum + significant benefits The Great & The Good, Manchester   MARKETING MANAGER   £30,000 Herts for Learning, Stevenage, Hertfordshire   ACCOUNT MANAGER - B2B - multi award winning agency - South West London - up to £30k   up to £30k Judi Patton, London (South), London (Greater)   Marketing Data Planner   Competitive Package Butlins, Hemel Hempstead, Hertfordshire   Head of Marketing - Sky Vision   Negotiable Sky, West London   Technical Collaboration, AV and Communications Executive   £36,240 per annum Amnesty International UK, London (Central), London (Greater)   Loyalty Campaign Manager - M&S Retail   Competitive HSBC, London (Greater)               See all jobs

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