Media AM - Sainsbury's to sponsor ITV drama, Mail Brands reveals first major ad deal, AOL buys mobile tech firm

	View in web browser Add to safe senders list

04th September 2015

Sainsbury's to sponsor ITV drama Supermarket giant Sainsbury's will sponsor ITV's Showcase Drama package in a two-year deal. Mail Brands' first major ad deal features George Lamb in video for Seat Mail Brands, the new commercial operation that brought together sales at the DMG Media's national newsbrand titles, has released its first partnership with a major brand since forming in July. AOL beefs up ad tech with acquisition of mobile tech firm Millennial Media AOL has confirmed its acquisition Millennial Media, the end-to-end mobile platform, for $1.75 (£1.15) per share. Welcome to the age of brands as broadcasters With so many brands producing their own content to reach consumers in innovative ways, they will need to up their game significantly as expectations grow, says Mindshare's Adam Fulford. Freeview Play to launch next month Freeview, the free-to-air TV service, is launching Freeview Play, its video on-demand and catch-up TV service, next month. PAMCo names Jan Gooding as chair and appoints Ipsos Mori for new measurement service The newly created Publishers Audience Measurement Company, PAMCo, has announced that Jan Gooding, the group brand director at insurance company Aviva, is joining as chair of the organisation. Media mogul visits London to sell holograms to advertisers A billionaire media owner is coming to London to offer UK brands the chance to resurrect icons of music and film with new holographic technology. My Media Week: Andrew Shebbeare This week, Andrew Shebbeare, the founding partner and global innovation director at Essence, on creating order from chaos and how to avoid ‘data puke’ My Media Week: Kate Burns We catch up with Kate Burns, general manager, Europe at BuzzFeed, during the week the US media company announces its joint venture with Yahoo Japan. My Media Week: Fiona FitzGibbon A peek into the diary of Fiona FitzGibbon, head of media, Cheil UK, as she oversees Samsung's England rugby team sponsorship activity. BBC Two 'most savvy on social', says terrestrial TV study BBC Two has emerged as the most social media-savvy of the five terrestrial broadcast networks, new research by Brandwatch revealed. Press Association advises newspapers to remove 'real life' story after 'victim' is revealed as employee of PR firm Fuel The Press Association has apologised to, and refunded, a number of national newspapers after it was revealed that the subject of one of its 'real life' features was in fact an employee of a PR firm representing the product it endorsed. My Media Week: Gareth Dunsmore Viewing media and creative as a unified plan is crucial for Gareth Dunsmore, marketing communications general manager at Nissan Europe. Latest blogs Why publishers' brand strategy must be fluid and flexible Jerry Wright, the chief executive of ABC, warns not to place too much faith in false dawns or recent sunsets in the publishing sector. Cinema isn't losing anyone's attention anytime soon Digital Cinema Media's chief executive says cinema advertising ensures brands can be sure they are reaching their target audiences with minimum wastage. Square Up Media still growing after 10 years Once a bunch of misfits cluelessly handing out glossy magazines, ten years on Square Up Media continues to grow in the freemium space. Founder Tim Slee reports. Why the internet of things should deliver services rather than ads The internet of things is a truly exciting opportunity, not only for people but also for the media industry and brands at large. The end of the road for 'the last-click': is the industry ready to convert? At its heart, the issue of attribution is driven by a very simple question for marketers – how do we understand and justify spend? Account Manager - Media Agency- Entertainment/Youth brands , Shape Media up to £30,000 basic + bonus + benefits, London (Central), London (Greater) Advertising Sales Executive - Leading Media Brand , Shape Media £20,000 rising to £22,000 base + uncapped monthly commission. OTE £29K, Central London TV Buying Exec - Media Agency , MediaMigo Recruitment Limited £25-30k dep on experience + benefits (eg pension/percy club/opp to job swap abroad), London (Central), London (Greater) Media Planner , Sky negotiable, Middlesex Senior Campaign Manager , Ultimate Asset £30000 - £40000 per annum, London

Manage Bulletins Unsubscribe