Monday, 7 September 2015

Chris Moyles new Radio X breakfast host, AOL acquires mobile tech firm Millennial Media, and Grey London's Nils Leonard on ads made to move you

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Brand Republlic
Daily News 7th September
 
Chris Moyles confirmed as new Radio X breakfast host in Global rebrand Chris Moyles confirmed as new Radio X breakfast host in Global rebrand
07 September 15, Michelle Perrett
XFM will be rebranded to Radio X later this month, Global Radio has confirmed today, after weeks of speculation about the radio station's future.
 
AOL beefs up ad tech with acquisition of mobile tech firm Millennial Media AOL beefs up ad tech with acquisition of mobile tech firm Millennial Media
04 September 15, Michelle Perrett
AOL has confirmed its acquisition Millennial Media, the end-to-end mobile platform, for $1.75 (£1.15) per share.
 
#60yearsTVads: Grey London's Nils Leonard on ads made to move you #60yearsTVads: Grey London's Nils Leonard on ads made to move you
07 September 15, Nils Leonard
Throughout September, Marketing will be celebrating the 60th anniversary of TV advertising in the UK with a series of articles penned by influential industry leaders. The aim is to explore where TV advertising... read more
 
Breakfast Briefing: Apple TV could bring new era of gaming, Tesco sold in South Korea, sat nat safety concerns Breakfast Briefing: Apple TV could bring new era of gaming, Tesco sold in South Korea, sat nat safety concerns
07 September 15, Sara Spary
Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news Tesco has sold its South Korean business, a charity warns on the danger of... read more
 
Listen to the new Marketing Mind podcast - episode one: AI Listen to the new Marketing Mind podcast - episode one: AI
07 September 15, Shona Ghosh
Welcome to the Marketing Mind, a new podcast from Marketing's editorial team.
 
Havas Media wins media account for investment firm Source Havas Media wins media account for investment firm Source
04 September 15, Michelle Perrett
Havas Media International has been appointed to handle the international media planning and buying account for global investment firm Source.
 
IPG poaches BBDO's Simon Bond as first chief growth officer IPG poaches BBDO's Simon Bond as first chief growth officer
04 September 15, James Swift
Interpublic Group has hired Simon Bond, BBDO's chief marketing officer, as its first chief growth officer.
 
Mail Brands' first major ad deal features George Lamb in video for Seat Mail Brands' first major ad deal features George Lamb in video for Seat
04 September 15, Omar Oakes
Mail Brands, the new commercial operation that brought together sales at the DMG Media's national newsbrand titles, has released its first partnership with a major brand since forming in July.
 
Admiral hands ad account to McCann Birmingham Admiral hands ad account to McCann Birmingham
04 September 15, Gurjit Degun
Admiral, the insurance company, has appointed McCann Birmingham to handle its ad account following a competitive pitch process.
 
Rufus Hound fronts St John Ambulance first aid campaign Rufus Hound fronts St John Ambulance first aid campaign
04 September 15, Michelle Perrett
St John Ambulance, the first aid charity, has launched an awareness campaign featuring comedian and TV presenter Rufus Hound called "Save a Life September".
 
PG Tips "keep it tea" by Mother PG Tips "keep it tea" by Mother
06 September 15,
Monkey the monkey, who has the rare distinction of being used as a mascot for two different brands, returns in a series of shorts for PG Tips.
 
Channel 4 "go dark" by 4Creative Channel 4 "go dark" by 4Creative
04 September 15,
Channel 4 has littered London with posters advising people how to remain hidden from the state as part of a promotional campaign for its news series, Hunted.
 
Breast Cancer Care "days" by Arnold KLP Breast Cancer Care "days" by Arnold KLP
04 September 15,
Arnold KLP has launched the first brand campaign for Breast Cancer Care.
 
Ballantine's "space glass" by Havas Work Club Ballantine's "space glass" by Havas Work Club
04 September 15,
Ballantine's, the Scotch whisky brand, has created a glass that you can use in space.
 
Rugby World Cup 2015 ads: the best so far Rugby World Cup 2015 ads: the best so far
07 September 15, Michelle Perrett
The Rugby World Cup, which is being hosted by England, kicks off on 18 September and brands are clamouring to show their support. Campaign showcases some of the best adverts so far.
 
Campaign Viral Chart: John Lewis insurance's 'tiny dancer' tops the most shared list Campaign Viral Chart: John Lewis insurance's 'tiny dancer' tops the most shared list
04 September 15, Gurjit Degun
John Lewis' ad featuring a young girl dancing around a house has taken the top spot in the Campaign Viral Chart.
 
Welcome to the age of brands as broadcasters Welcome to the age of brands as broadcasters
04 September 15, Adam Fulford
With so many brands producing their own content to reach consumers in innovative ways, they will need to up their game significantly as expectations grow, says Mindshare's Adam Fulford.
 
Five marketing lessons from Bompas & Parr's tasting menu extravaganza Five marketing lessons from Bompas & Parr's tasting menu extravaganza
04 September 15, Rebecca Coleman
Barclaycard's BespokeOffers.com partnered with experimental food duo Bompas & Parr to host an infinitely shareable 200 course feast. Rebecca Coleman highlights the five top reasons it works and the wider... read more
 
New tech for old problems: how to keep up with the disruptors New tech for old problems: how to keep up with the disruptors
07 September 15, Harry Lang
Can marketing innovate alongside era-defining brands, asks integrated marketing consultant Harry Lang.
 
Knox on new LGBT group: 'We want it to have bite' Knox on new LGBT group: 'We want it to have bite'
07 September 15, Helen Hoddinott
Scott Knox, the managing director at the Marketing Agencies Association, talked to Campaign about goals for PrideAM, the new LGBT leadership group for the advertising industry that launched last week.
 
3 great ads I had nothing to do with #26: Paul Weiland OBE on Marmite, Volkswagen and Playstation 3 great ads I had nothing to do with #26: Paul Weiland OBE on Marmite, Volkswagen and Playstation
07 September 15, Brand Republic and Thinkbox
Paul Weiland OBE, Founder, Executive Creative Director, Director, reveals three great ads he admires but had nothing to do with.
 

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