This week's most read features and opinions: How art direction has changed, Why imagination is crucial in media creativity, The agency under construction

view in web browser add to safe senders list September 06, 2015 Campaign Sunday Best

This week's top features and opinions A/Dvertising today Dave Dye New media, new tools, new people. What is the state of art direction today? Campaign asked J Walter Thompson's head of art and design, Dave Dye The importance of our imagination in media creativity Richard Simkins We must do our damnedest not to forget our child-like view of our environment, says the innovations director at Talon Outdoor. The agency: under construction Kate Magee Ad agencies are not about to be replaced by robots, but the creative agency model is now in ER. How should agencies be evolving and what are clients going to be looking for in the coming years, Kate Magee asks Fighting over grads means we ignore the mavericks Claire Beale It's a long time since I was at school but this will forever be back-to-school week - a discomforting blend of exciting new possibilities and bubbling panic. Can adland still attract the best grads? September marks the beginning of university freshers' weeks and a new wave of fresh-faced, newly suited graduates looking for that first foothold on the jobs ladder. Cochrane open to the Clear Channel challenge Omar Oakes The outdoor giant's chief executive is refreshingly candid about the TfL loss and its implications for the company's future, Omar Oakes writes Letter from America: A drive through ad-free states Laurence Green A drive through an ad-free US is a reminder that adland has a duty to police its own commercial creep A view from Dave Trott: People don't miss what they never had Dave Trott "Life, Liberty, and the pursuit of Happiness" is one of the most famous phrases in the English language. Private Eye bolstered by 'less is more' ad approach James Swift The title boasts an ABC1 readership and circulation is on the up. Is it an attractive proposition for brands, James Swift asks Men's magazine sector awaits new competition Kate Magee Two fitness and lifestyle titles hope to succeed in a sector with declining circulations. Kate Magee asks what they can offer Adland needs to wake up to the dangers of Brexit James Murphy The summer silly season in British politics will close with the tragicomedy of Labour's leadership election. It is time for agencies to stop resisting change Charlotte Tice Planning and buying teams bring strategy to life through execution; we reach audiences. On the Campaign couch: Are we approaching recruitment all wrong? Jeremy Bullmore As the chief executive of an ad agency, we are finding it increasingly hard to secure the best talent at graduate level. Tech viewpoint on native advertising Patrick Albano Native advertising is at the heart of a current movement in digital advertising. Do magazine digital editions have a future? Maisie McCabe Magazine publishers had high hopes for digital editions but new figures suggest a rethink is in order Why we're loving: Ross McGouran, skateboarder McGouran tested the Lexus hoverboard in "slide" by CHI & Partners. He has previously worked with brands including Vans, Element and Skate Pharmacy. Diary: A&E/DDB shows what real effectiveness is Talk about delivering beyond a brief. History of advertising: No 145: Alex Osborn's brainstormers For more than 80 years, BBDO has underlined its commitment to creative potency with its famous mission statement: "The work, the work, the work." Campaign Jobs Content Manager - Audi Competitive Audi, Milton Keynes, Buckinghamshire Brand and Campaigns Executive Up to £33,000 pa plus benefits (salary dependent on experience) Institute of Customer Service, London SE1 (London Bridge) Communications Planning Manager - Beauty Brand £35000 - £40000 per annum + Excellent Benefits Aspire, London Account Director competitive package Brand Recruitment, Cambridge See all jobs

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