Google's new logo - the industry reacts, programmatic digital advertising, Adidas and Instagram stars, mobile ad measurement and value, Listerine's smile app

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Google rebrands for the mobile world with colourful new logo 01 September 15, Shona Ghosh Google has rebranded, unveiling a more colourful logo that changes depending on whether a consumer is using desktop, voice or mobile search.     02 September 15 Google's new logo: The industry reacts We asked the digital marketing industry what they thought about the new-look Google logo, what it means for the brand moving forward and whether it will be a benefit or burden. Here, they respond. Read... read more   02 September 15 Programmatic for posters Spend for programmatic digital display advertising reached the $21bn (£13.7bn) mark globally last year and is predicted to increase to $53bn (£35bn) by 2018, according to Magna Global. But some segments... read more   02 September 15 Mobile advertising has a measurement problem Brand investment in mobile advertising is growing quickly — spending is projected to reach $46bn in 2019, according to Forrester — yet only 1% of those ads receive any type of engagement. Read more... read more   02 September 15 Consumers' mobile ad value revealed Having discussed consumers' ad attitudes and ad appeal, Stephen Jenkins, global vice-president marketing and communications, EMEA, Millennial Media, takes a look at ad value and consumers' self-perceived... read more   02 September 15 The Daily Poke: Not made by people There's already been much discussion following the warning that traditional methods of food production won't be able to support a rapidly increasing global population. One solution that’... read more     Adidas taps Instagram stars for female-focused 'Energy Running' campaign 02 September 15, Daniel Farey-Jones Adidas is hoping to connect to urban women around the world by kickstarting a movement which it is calling Energy Running, through an influencer-supported advertising and events drive.   Listerine's vibrating app helps the blind to 'see' a smile 01 September 15, Shona Ghosh Listerine is going for an emotive approach with its latest campaign, unveiling a new app that helps blind people 'see' someone smiling at them.   Carling resurrects iPint app with new 'Office Escape' game 02 September 15, Sara Spary The iPint game, once celebrated as the pinnacle of FMCG marketing apps, is being re-launched with exclusive Carling content and a prize giveaway.   Poundland online trial offers 'shuffle shopping' and scratch cards 01 September 15, Daniel Farey-Jones Poundland has launched a trial of an online shopping service offering an initial range of around 2,000 products from brands including Nivea, Fairy and Cadbury.   Aldi joins the content rush and launches YouTube channel 02 September 15, Michelle Perrett Discount supermarket chain Aldi has launched a new YouTube channel to broaden its social media reach.   MEC appoints Poole to new chief digital officer role 02 September 15, Michelle Perrett MEC has promoted Ben Poole to the newly created role of chief digital officer in the UK.   Internet advertisers urged to dig deeper to reach users 02 September 15, Michelle Perrett Advertisers cannot afford to think of the time Brits spend online as a "homogenous entity", it was claimed in response to a survey that said people in the UK spend just under three hours per day online.                 PPC Specialist   £30k Dot-Gap, London Central   Content Team Supervisor/Deputy   £28,000-£30,000 per annum (DoE) + benefits MBI, London (Old Street/Liverpool Street)   Content Manager - Audi   Competitive Audi, Milton Keynes, Buckinghamshire   Marketing Manager, B2B, Manchester   £40000 - £45000 per annum + significant benefits The Great & The Good, Manchester   ACCOUNT MANAGER - B2B - multi award winning agency - South West London - up to £30k   up to £30k Judi Patton, London (South), London (Greater)   Marketing Data Planner   Competitive Package Butlins, Hemel Hempstead, Hertfordshire   Head of Marketing - Sky Vision   Negotiable Sky, West London   Technical Collaboration, AV and Communications Executive   £36,240 per annum Amnesty International UK, London (Central), London (Greater)   Planning, Projects & Events Consultant   Negotiable Sky, Middlesex   Loyalty Campaign Manager - M&S Retail   Competitive HSBC, London (Greater)               See all jobs

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