Media AM - Carat retains Department for Transport, Essence's Shebbeare on avoiding data puke, Aldi jumps on YouTube

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02nd September 2015

Carat retains £9m Department for Transport media account The Department for Transport has reappointed Carat as its media agency following a two-year statutory review. My Media Week: Andrew Shebbeare This week, Andrew Shebbeare, the founding partner and global innovation director at Essence, on creating order from chaos and how to avoid ‘data puke’ Aldi joins the content rush and launches YouTube channel Discount supermarket chain Aldi has launched a new YouTube channel to broaden its social media reach. MEC appoints Poole to new chief digital officer role MEC has promoted Ben Poole to the newly created role of chief digital officer in the UK. Not behaving badly? We think others are worse than they are, research says People in the UK overestimate the bad behaviours of other people, a new study has revealed. Internet advertisers urged to dig deeper to reach users Advertisers cannot afford to think of the time Brits spend online as a "homogenous entity", it was claimed in response to a survey that said people in the UK spend just under three hours per day online. My Media Week: Kate Burns We catch up with Kate Burns, general manager, Europe at BuzzFeed, during the week the US media company announces its joint venture with Yahoo Japan. My Media Week: Fiona FitzGibbon A peek into the diary of Fiona FitzGibbon, head of media, Cheil UK, as she oversees Samsung's England rugby team sponsorship activity. BBC Two 'most savvy on social', says terrestrial TV study BBC Two has emerged as the most social media-savvy of the five terrestrial broadcast networks, new research by Brandwatch revealed. Press Association advises newspapers to remove 'real life' story after 'victim' is revealed as employee of PR firm Fuel The Press Association has apologised to, and refunded, a number of national newspapers after it was revealed that the subject of one of its 'real life' features was in fact an employee of a PR firm representing the product it endorsed. My Media Week: Gareth Dunsmore Viewing media and creative as a unified plan is crucial for Gareth Dunsmore, marketing communications general manager at Nissan Europe. Air Berlin hires Ink for in-flight mag Air Berlin has handed Ink the publishing contract for its in-flight magazine. Latest blogs Why publishers' brand strategy must be fluid and flexible Jerry Wright, the chief executive of ABC, warns not to place too much faith in false dawns or recent sunsets in the publishing sector. Cinema isn't losing anyone's attention anytime soon Digital Cinema Media's chief executive says cinema advertising ensures brands can be sure they are reaching their target audiences with minimum wastage. Square Up Media still growing after 10 years Once a bunch of misfits cluelessly handing out glossy magazines, ten years on Square Up Media continues to grow in the freemium space. Founder Tim Slee reports. Why the internet of things should deliver services rather than ads The internet of things is a truly exciting opportunity, not only for people but also for the media industry and brands at large. The end of the road for 'the last-click': is the industry ready to convert? At its heart, the issue of attribution is driven by a very simple question for marketers – how do we understand and justify spend? Account Manager - Media Agency- Entertainment/Youth brands , Shape Media up to £30,000 basic + bonus + benefits, London (Central), London (Greater) Advertising Sales Executive - Leading Media Brand , Shape Media £20,000 rising to £22,000 base + uncapped monthly commission. OTE £29K, Central London TV Buying Exec - Media Agency , MediaMigo Recruitment Limited £25-30k dep on experience + benefits (eg pension/percy club/opp to job swap abroad), London (Central), London (Greater) Media Planner , Sky negotiable, Middlesex Sales and marketing assistant , Dezeen Dependent on experience, London, N1

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