Paddy Power CMO Gav Thompson on why TV advertising is 'far from dead' + M&S, Google & Adidas

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Marketing Daily , 02nd September 2015

Paddy Power CMO Gav Thompson on why TV advertising is 'far from dead' M&S kicks off most 'extensive' fashion brand campaign featuring new strapline Google rebrands for the mobile world with colourful new logo Burger King to create World Peace Day burger with rivals after McDonalds shunned stunt Carling resurrects iPint app with new 'Office Escape' game Adidas taps Instagram stars for female-focused 'Energy Running' campaign Alpro signs up to London Fashion Week Breaking Bad has turned Albuquerque into a travel destination for millennials Samsung teases School of Rugby with Jack Whitehall clip Auto Trader focuses on family for new TV spot Pot Noodle says 'you can make it' in new TV campaign Listerine's vibrating app helps the blind to 'see' a smile Poundland online trial offers 'shuffle shopping' and scratch cards Breakfast Briefing: ASOS founder hands over reins, London cabbies change pricing and LinkedIn brings in emojis Owning the Google results page: Download this free report on how to maximise your visibility. Presented by BRAND REPUBLIC INSIGHT   JOBS BOARD Senior PR and Comms Executive - London - £24k+ , Blue Skies Marketing Recruitment£24000 - £27000 per annum , London Business Development Director - global brand + packaging design , Gabriele Skelton£80000 - £100000 per annum , City of London Senior Marketing Executive,Finance,London,£38k , Blue Skies Marketing Recruitment£32000 - £38000 per annum, Benefits: +excellent benefits , London Planning Director / Innovations Director- DIGITAL , JEFFERSON£70-85k plus benefits , London (Central) Senior Account Manager , Michael Page Digital£30000 - £40000 per annum , Leeds

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