Pot Noodle releases TV campaign, Aldi launches YouTube channel, Vodafone ads banned

view in web browser add to safe senders list September 02, 2015 Campaign Daily Fix

Latest news Pot Noodle says 'you can make it' in new TV campaign James Swift Pot Noodle has released its first TV campaign since hiring Lucky Generals as its creative agency. Aldi joins the content rush and launches YouTube channel Michelle Perrett Discount supermarket chain Aldi has launched a new YouTube channel to broaden its social media reach. Vodafone ads banned after complaints by Three over signal claims Michelle Perrett Two Vodafone ads were "misleading" and must not appear again in their current form, the Advertising Standards Authority has ruled. Debenhams seeks to calm 'stressful' shopping woes with feel-good campaign Michelle Perrett Debenhams, the department store chain, has launched a £1.5 million autumn/winter fashion campaign using models Carmen Kass and Helena Christensen. Carat retains £9m Department for Transport media account Gurjit Degun The Department for Transport has reappointed Carat as its media agency following a two-year statutory review. MEC appoints Poole to new chief digital officer role Michelle Perrett MEC has promoted Ben Poole to the newly created role of chief digital officer in the UK. Internet advertisers urged to dig deeper to reach users Michelle Perrett Advertisers cannot afford to think of the time Brits spend online as a "homogenous entity", it was claimed in response to a survey that said people in the UK spend just under three hours per day online. Auto Trader focuses on family for new TV spot Michelle Perrett Auto Trader, the marketplace for new and used cars, is launching a new TV ad to showcase how it gives consumers access to three times more buyers than any other site. Not behaving badly? We think others are worse than they are, research says Kate Magee People in the UK overestimate the bad behaviours of other people, a new study has revealed. Former AMV boss Farah Ramzan Golant becomes CEO at Girl Effect Michelle Perrett Farah Ramzan Golant, the former chief executive of Abbott Mead Vickers BBDO, has been appointed as the first chief executive of Girl Effect, the independent organisation supporting girls in poverty. Google rebrands for the mobile world with colourful new logo Shona Ghosh Google has rebranded, unveiling a more colourful logo that changes depending on whether a consumer is using desktop, voice or mobile search. Dog fever: What happens when Amazon unexpectedly posts your product on Facebook Joan Voight Or, why it pays to have a social-media strategy in place before you need it The Work Premier Inn "beautiful mornings" by Rainey Kelly Campbell Roalfe/Y&R Premier Inn says it has pumped £25 million into its new TV campaign ahead of a £140 million refurbishment. Listerine "feel every smile" by J Walter Thompson Listerine has released an app that causes a phone to vibrate when it detects a smile. Editor's pick Should adland try to save the world? "We sell, or else," David Ogilvy once argued. Farrah Storr leads makeover at revived Cosmopolitan Gurjit Degun The former Women's Health editor hopes to recreate some of that magazine's magic as she takes the reins at Cosmopolitan Campaign Jobs Content Manager - Audi Competitive Audi, Milton Keynes, Buckinghamshire Brand and Campaigns Executive Up to £33,000 pa plus benefits (salary dependent on experience) Institute of Customer Service, London SE1 (London Bridge) Business Development Director - global brand + packaging design £80000 - £100000 per annum Gabriele Skelton, City of London Planning Director / Innovations Director- DIGITAL £70-85k plus benefits JEFFERSON, London (Central) See all jobs

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