Wednesday, 2 September 2015

Google rebrands with colourful new logo, Pot Noodle says 'you can make it' in new TV campaign, Vodafone ads banned over signal claims

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Brand Republlic
Daily News 2nd September
 
Google rebrands for the mobile world with colourful new logo Google rebrands for the mobile world with colourful new logo
01 September 15, Shona Ghosh
Google has rebranded, unveiling a more colourful logo that changes depending on whether a consumer is using desktop, voice or mobile search.
 
Pot Noodle says 'you can make it' in new TV campaign Pot Noodle says 'you can make it' in new TV campaign
02 September 15, James Swift
Pot Noodle has released its first TV campaign since hiring Lucky Generals as its creative agency.
 
Vodafone ads banned after complaints by Three over signal claims Vodafone ads banned after complaints by Three over signal claims
02 September 15, Michelle Perrett
Two Vodafone ads were "misleading" and must not appear again in their current form, the Advertising Standards Authority has ruled.
 
Breakfast Briefing: ASOS founder hands over reins, London cabbies change pricing and LinkedIn brings in emojis Breakfast Briefing: ASOS founder hands over reins, London cabbies change pricing and LinkedIn brings in emojis
02 September 15, Daniel Farey-Jones
Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, the founder of ASOS is stepping down, London's cabbies are changing their... read more
 
Former AMV boss Farah Ramzan Golant becomes CEO at Girl Effect Former AMV boss Farah Ramzan Golant becomes CEO at Girl Effect
01 September 15, Michelle Perrett
Farah Ramzan Golant, the former chief executive of Abbott Mead Vickers BBDO, has been appointed as the first chief executive of Girl Effect, the independent organisation supporting girls in poverty.
 
Auto Trader focuses on family for new TV spot Auto Trader focuses on family for new TV spot
01 September 15, Michelle Perrett
Auto Trader, the marketplace for new and used cars, is launching a new TV ad to showcase how it gives consumers access to three times more buyers than any other site.
 
Total Wireless rolls out super-stroller to mock cell-phone excess Total Wireless rolls out super-stroller to mock cell-phone excess
02 September 15, Adam Olson
Tongue-in-cheek campaign compares a ridiculous stroller with elaborate cell phone plans
 
Listerine's vibrating app helps the blind to 'see' a smile Listerine's vibrating app helps the blind to 'see' a smile
01 September 15, Shona Ghosh
Listerine is going for an emotive approach with its latest campaign, unveiling a new app that helps blind people 'see' someone smiling at them.
 
MEC appoints Poole to new chief digital officer role MEC appoints Poole to new chief digital officer role
02 September 15, Michelle Perrett
MEC has promoted Ben Poole to the newly created role of chief digital officer in the UK.
 
Poundland online trial offers 'shuffle shopping' and scratch cards Poundland online trial offers 'shuffle shopping' and scratch cards
01 September 15, Daniel Farey-Jones
Poundland has launched a trial of an online shopping service offering an initial range of around 2,000 products from brands including Nivea, Fairy and Cadbury.
 
Alpro signs up to London Fashion Week Alpro signs up to London Fashion Week
01 September 15, Daniel Farey-Jones
Alpro, the 'alternative to dairy' food company, is to make a link between fashion and breakfast after signing up as an official supplier of the forthcoming edition of London Fashion Week, which takes place... read more
 
Gatorade celebrates Serena Williams Gatorade celebrates Serena Williams
01 September 15, Adam Olson
New film by TBWA\Chiat\Day\LA tells tennis champ's story via archival footage
 
Debenhams seeks to calm 'stressful' shopping woes with feel-good campaign Debenhams seeks to calm 'stressful' shopping woes with feel-good campaign
01 September 15, Michelle Perrett
Debenhams, the department store chain, has launched a £1.5 million autumn/winter fashion campaign using models Carmen Kass and Helena Christensen.
 
#60YearsTVAds: vote for your favourite TV ad of all time #60YearsTVAds: vote for your favourite TV ad of all time
01 September 15, Charlotte Mceleny
Over the past few weeks we've asked for nominations for a shortlist of the best TV ads. After whittling it down to 25, it's now time for you to vote for your favourite TV ad of all time.
 
Breaking Bad has turned Albuquerque into a travel destintation for millennials Breaking Bad has turned Albuquerque into a travel destintation for millennials
01 September 15, Mark Holden
62% of 18-34 year olds say they watch more TV programming from the US than the UK. This 'window' into US culture is shaping media consumption, argues Mark Holden, head of strategy at Arena Media.
 
My Media Week: Andrew Shebbeare My Media Week: Andrew Shebbeare
02 September 15, Hayley Hayes
This week, Andrew Shebbeare, the founding partner and global innovation director at Essence, on creating order from chaos and how to avoid ‘data puke’
 

Video storytelling: blustering bandwagon or the biggest opportunity?

Presented by Marketing Digital Exchange
Richard Herd, Head of Food Tube at Jamie Oliver, will discusses the power of visual, and gives advice on getting yours seen.



 
 
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