They think it's all over. It definitely is now

View in web browser   |   Add to safe senders The 5 things you need to know 1st September

1. Most read: UBS asks big questions in global brand relaunch 2. On trend: Cosmopolitan UK creates Snapchat channel 3. Teething problems: Apple's iOS 9 forces a dramatic rethink for mobile marketing 4. No fanfare: Why YouTube Gaming went for the low-key launch 5. On social: #DeadlineDay gets its own emoji

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