Facebook M, online consumers, YouTube Gaming, Cosmopolitan UK's new Snapchat channel, data infographic

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Dial M for Uber: how Facebook M will change your marketing strategy 01 September 15, Ramzi Yakob "M, book me a cab" - this perfunctory command sits at the heart of the challenge that many brands will soon face, says Ramzi Yakob, strategist at TH_NK.     01 September 15 Consumer time online is precious, and Starbucks has the perfect blend (Starbucks) According to Ofcom's most recent Communications Market Report, UK consumers are spending two hours online on their smartphones every day; twice as long as laptops and PC. That's welcome news... read more   01 September 15 Why YouTube Gaming went for the low-key launch Cast your mind back to early 2014 and you may remember Google's attempt to purchase game streaming site Twitch for $1bn. After the deal folded, rival Amazon stepped in later in the year to purchase Twitch... read more   01 September 15 The Daily Poke: No hacks in the house While the Internet of Things (IoT) is making our homes smarter and more efficient, potentially it's also opening the door for hackers intent on raiding the fridge for our personal data. Defence will... read more   01 September 15 Infographic: Third of marketers reveal their ability to analyse data is poor (Flickr/Tom Woodward) How do you cope with data in your role? The explosion of customer data is something marketers have had to deal with by the bucket load in recent years, and the below infographic... read more   01 September 15 The mobile advantage: More data, better audiences, improved engagement Mobile is the most powerful medium advertisers have ever had to connect with consumers. The accuracy and granularity of data available on mobile is unmatched. Coupled with the fact that consumers now spend... read more     Hearst's new-look Cosmopolitan UK to launch Snapchat channel 01 September 15, Grace French Hearst Magazines UK is today unveiling a Cosmopolitan UK channel on Snapchat, in addition to the magazine title's global presence on the video sharing platform.   TalkTalk to fill X Factor idents with user-generated music videos 28 August 15, Grace French TalkTalk TV's new ident campaign for the talent show, X Factor, allows fans to star in their own music videos.   Newsworks' print and digital campaign says 'nothing works like news works' 01 September 15, Grace French Newsworks, the marketing body for national newsbrands, has launched a £3 million campaign in collaboration with six national newspaper groups to bang the drum for the medium.   The importance of our imagination in media creativity 01 September 15, Richard Simkins We must do our damnedest not to forget our child-like view of our environment, says the innovations director at Talon Outdoor.                 PPC Specialist   £30k Dot-Gap, London Central   Content Team Supervisor/Deputy   £28,000-£30,000 per annum (DoE) + benefits MBI, London (Old Street/Liverpool Street)   Content Manager - Audi   Competitive Audi, Milton Keynes, Buckinghamshire   Marketing Manager, B2B, Manchester   £40000 - £45000 per annum + significant benefits The Great & The Good, Manchester   ACCOUNT MANAGER - B2B - multi award winning agency - South West London - up to £30k   up to £30k Judi Patton, London (South), London (Greater)   Marketing Data Planner   Competitive Package Butlins, Hemel Hempstead, Hertfordshire   Head of Marketing - Sky Vision   Negotiable Sky, West London   Technical Collaboration, AV and Communications Executive   £36,240 per annum Amnesty International UK, London (Central), London (Greater)   Planning, Projects & Events Consultant   Negotiable Sky, Middlesex   Loyalty Campaign Manager - M&S Retail   Competitive HSBC, London (Greater)               See all jobs

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