Tuesday, 1 September 2015

Media AM - Empire appoints new editor, Newsworks partners with national newsbrands for campaign, Cosmopolitan launches on Snapchat

Media AM Bulletin

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Media AM Bulletin
01st September 2015
Terri White named as new editor of Empire magazine
Terri White named as new editor of Empire magazine
Terri White has been appointed editor-in-chief of Bauer Media's film and entertainment magazine Empire.
Newsworks' print and digital campaign says 'nothing works like news works'
Newsworks' print and digital campaign says 'nothing works like news works'
Newsworks, the marketing body for national newsbrands, has launched a £3 million campaign in collaboration with six national newspaper groups to bang the drum for the medium.
Hearst's new-look Cosmopolitan UK to launch Snapchat channel
Hearst's new-look Cosmopolitan UK to launch Snapchat channel
Hearst Magazines UK is today unveiling a Cosmopolitan UK channel on Snapchat, in addition to the magazine title's global presence on the video sharing platform.
The importance of our imagination in media creativity
The importance of our imagination in media creativity
We must do our damnedest not to forget our child-like view of our environment, says the innovations director at Talon Outdoor.
My Media Week: Kate Burns
My Media Week: Kate Burns
We catch up with Kate Burns, general manager, Europe at BuzzFeed, during the week the US media company announces its joint venture with Yahoo Japan.
My Media Week: Fiona FitzGibbon
My Media Week: Fiona FitzGibbon

A peek into the diary of Fiona FitzGibbon, head of media, Cheil UK, as she oversees Samsung's England rugby team sponsorship activity.

BBC Two 'most savvy on social', says terrestrial TV study
BBC Two 'most savvy on social', says terrestrial TV study
BBC Two has emerged as the most social media-savvy of the five terrestrial broadcast networks, new research by Brandwatch revealed.
Press Association advises newspapers to remove 'real life' story after 'victim' is revealed as employee of PR firm Fuel
Press Association advises newspapers to remove 'real life' story after 'victim' is revealed as employee of PR firm Fuel
The Press Association has apologised to, and refunded, a number of national newspapers after it was revealed that the subject of one of its 'real life' features was in fact an employee of a PR firm representing the product it endorsed.
My Media Week: Gareth Dunsmore
My Media Week: Gareth Dunsmore
Viewing media and creative as a unified plan is crucial for Gareth Dunsmore, marketing communications general manager at Nissan Europe.
Air Berlin hires Ink for in-flight mag
Air Berlin hires Ink for in-flight mag

Air Berlin has handed Ink the publishing contract for its in-flight magazine.

Latest blogs
Why publishers' brand strategy must be fluid and flexible
Why publishers' brand strategy must be fluid and flexible
Jerry Wright, the chief executive of ABC, warns not to place too much faith in false dawns or recent sunsets in the publishing sector.
Cinema isn't losing anyone's attention anytime soon
Cinema isn't losing anyone's attention anytime soon
Digital Cinema Media's chief executive says cinema advertising ensures brands can be sure they are reaching their target audiences with minimum wastage.
Square Up Media still growing after 10 years
Square Up Media still growing after 10 years
Once a bunch of misfits cluelessly handing out glossy magazines, ten years on Square Up Media continues to grow in the freemium space. Founder Tim Slee reports.
Why the internet of things should deliver services rather than ads
Why the internet of things should deliver services rather than ads

The internet of things is a truly exciting opportunity, not only for people but also for the media industry and brands at large.

The end of the road for 'the last-click': is the industry ready to convert?
The end of the road for 'the last-click': is the industry ready to convert?

At its heart, the issue of attribution is driven by a very simple question for marketers – how do we understand and justify spend?

Latest Jobs
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TV Buying Exec - Media Agency , MediaMigo Recruitment Limited
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Digital Trading Director- Media Agency , MediaMigo Recruitment Limited
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Media Planner , Sky
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