Premier Inn launches £25 million campaign, Cosmopolitan unveils Snapchat channel, Newsworks bangs the drum for newspapers

view in web browser add to safe senders list September 01, 2015 Campaign Daily Fix

Latest news Katie Melua covers 'Wonderful Life' for Premier Inn campaign James Swift Premier Inn's new £25 million TV campaign features long-time spokesman Lenny Henry and a cover of Black's 1980s hit Wonderful Life by Katie Melua. Hearst's new-look Cosmopolitan UK to launch Snapchat channel Grace French Hearst Magazines UK is today unveiling a Cosmopolitan UK channel on Snapchat, in addition to the magazine title's global presence on the video sharing platform. Newsworks' print and digital campaign says 'nothing works like news works' Grace French Newsworks, the marketing body for national newsbrands, has launched a £3 million campaign in collaboration with six national newspaper groups to bang the drum for the medium. Cancer Research encourages people to leave donation in will Gurjit Degun Cancer Research is encouraging people to leave a gift in their will to its charity as part of its latest ad campaign. UBS asks big questions in global brand relaunch Matthew Miller Switzerland-based financial services giant UBS today launches a digital-heavy global rebranding, through Publicis Worldwide, that focuses on answers to the questions clients ask as they go through life. The importance of our imagination in media creativity Richard Simkins We must do our damnedest not to forget our child-like view of our environment, says the innovations director at Talon Outdoor. Terri White named as new editor of Empire magazine Michelle Perrett Terri White has been appointed editor-in-chief of Bauer Media's film and entertainment magazine Empire. TalkTalk to fill X Factor idents with user-generated music videos Grace French TalkTalk TV's new ident campaign for the talent show, X Factor, allows fans to star in their own music videos. Watch: Bob Greenberg picks his favorite technologies Sarah Shearman R/GA's co-founder and CEO discusses VR, 3D printing and the future of the workplace The Work The Sun "The Sun always shines on TV" by Grey London The Sun has released a campaign reaffirming its status as the newspaper for TV lovers. Editor's pick Why creatives should always consider working abroad Ted Royer Throw yourself into another culture to better understand yourself and your audience, says the chief creative officer of Droga 5. A view from Dave Trott: Sometimes the best thing to say is no Dave Trott Frances Kelsey got her medical degree in Chicago. Campaign Jobs Content Manager - Audi Competitive Audi, Milton Keynes, Buckinghamshire Brand and Campaigns Executive Up to £33,000 pa plus benefits (salary dependent on experience) Institute of Customer Service, London SE1 (London Bridge) Account Manager or Senior Account Manager £30000 - £36000 per annum Stonor, Berkshire Account Manager - German Speaker £28000 - £33000 per annum Red Sofa London, London See all jobs

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