Media AM - Maxus hires new head of talent, Consumers underestimate newspaper advertising, Brooks returns to News UK

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03rd September 2015

Maxus brings in ZenithOptimedia's Symons as head of talent Maxus has appointed Rudi Symons as its first EMEA head of talent and culture. Most people do not know how UK newspapers are funded by advertising, reveals study Consumers underestimate the contribution that advertising revenue has in funding high quality editorial, research from video advertising specialist Teads has found. Rebekah Brooks returns as News UK chief executive Rebekah Brooks is to take the reins as chief executive at News UK, which owns The Times and The Sun newspapers, from Monday. DCM appoints David Hipkiss as commercial and trading director Digital Cinema Media (DCM) has appointed David Hipkiss, the former commercial director at Bauer Media, as its commercial and trading director. My Media Week: Andrew Shebbeare This week, Andrew Shebbeare, the founding partner and global innovation director at Essence, on creating order from chaos and how to avoid ‘data puke’ My Media Week: Kate Burns We catch up with Kate Burns, general manager, Europe at BuzzFeed, during the week the US media company announces its joint venture with Yahoo Japan. My Media Week: Fiona FitzGibbon A peek into the diary of Fiona FitzGibbon, head of media, Cheil UK, as she oversees Samsung's England rugby team sponsorship activity. BBC Two 'most savvy on social', says terrestrial TV study BBC Two has emerged as the most social media-savvy of the five terrestrial broadcast networks, new research by Brandwatch revealed. Press Association advises newspapers to remove 'real life' story after 'victim' is revealed as employee of PR firm Fuel The Press Association has apologised to, and refunded, a number of national newspapers after it was revealed that the subject of one of its 'real life' features was in fact an employee of a PR firm representing the product it endorsed. My Media Week: Gareth Dunsmore Viewing media and creative as a unified plan is crucial for Gareth Dunsmore, marketing communications general manager at Nissan Europe. Latest blogs Why publishers' brand strategy must be fluid and flexible Jerry Wright, the chief executive of ABC, warns not to place too much faith in false dawns or recent sunsets in the publishing sector. Cinema isn't losing anyone's attention anytime soon Digital Cinema Media's chief executive says cinema advertising ensures brands can be sure they are reaching their target audiences with minimum wastage. Square Up Media still growing after 10 years Once a bunch of misfits cluelessly handing out glossy magazines, ten years on Square Up Media continues to grow in the freemium space. Founder Tim Slee reports. Why the internet of things should deliver services rather than ads The internet of things is a truly exciting opportunity, not only for people but also for the media industry and brands at large. The end of the road for 'the last-click': is the industry ready to convert? At its heart, the issue of attribution is driven by a very simple question for marketers – how do we understand and justify spend? Account Manager - Media Agency- Entertainment/Youth brands , Shape Media up to £30,000 basic + bonus + benefits, London (Central), London (Greater) Advertising Sales Executive - Leading Media Brand , Shape Media £20,000 rising to £22,000 base + uncapped monthly commission. OTE £29K, Central London TV Buying Exec - Media Agency , MediaMigo Recruitment Limited £25-30k dep on experience + benefits (eg pension/percy club/opp to job swap abroad), London (Central), London (Greater) Media Planner , Sky negotiable, Middlesex Head of Business Development , Formula Won To £70k doe - OTE £100k plus, London (Central), London (Greater)

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