Media PM - The future of magazine digital editions, McDonald's to launch YouTube channel, Pamco names Gooding as chair

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03rd September 2015

Do magazine digital editions have a future? Magazine publishers had high hopes for digital editions but new figures suggest a rethink is in order Intu seeks agency for £5m brand campaign Intu, the shopping centre owner formerly known as Capital Shopping Centres, is looking for a creative agency as it seeks to become a national brand. McDonald's to launch youth YouTube channel McDonald's is this month unveiling a YouTube channel targeted at UK audiences in an attempt to drive more engagement with 16- to 24-year-olds. Pamco names Jan Gooding as chair and appoints Ipsos Mori for new measurement service The newly created Publishers Audience Measurement Company, Pamco, has announced that Jan Gooding, the group brand director at insurance company Aviva, is joining as chair of the organisation. Media mogul visits London to sell holograms to advertisers A billionaire media owner is coming to London to offer UK brands the chance to resurrect icons of music and film with new holographic technology. Men's magazine sector awaits new competition Two fitness and lifestyle titles hope to succeed in a sector with declining circulations. Kate Magee asks what they can offer My Media Week: Andrew Shebbeare This week, Andrew Shebbeare, the founding partner and global innovation director at Essence, on creating order from chaos and how to avoid ‘data puke’ My Media Week: Kate Burns We catch up with Kate Burns, general manager, Europe at BuzzFeed, during the week the US media company announces its joint venture with Yahoo Japan. My Media Week: Fiona FitzGibbon A peek into the diary of Fiona FitzGibbon, head of media, Cheil UK, as she oversees Samsung's England rugby team sponsorship activity. Latest blogs Why publishers' brand strategy must be fluid and flexible Jerry Wright, the chief executive of ABC, warns not to place too much faith in false dawns or recent sunsets in the publishing sector. Cinema isn't losing anyone's attention anytime soon Digital Cinema Media's chief executive says cinema advertising ensures brands can be sure they are reaching their target audiences with minimum wastage. Square Up Media still growing after 10 years Once a bunch of misfits cluelessly handing out glossy magazines, ten years on Square Up Media continues to grow in the freemium space. Founder Tim Slee reports. Account Manager - Media Agency- Entertainment/Youth brands , Shape Media up to £30,000 basic + bonus + benefits, London (Central), London (Greater) Advertising Sales Executive - Leading Media Brand , Shape Media £20,000 rising to £22,000 base + uncapped monthly commission. OTE £29K, Central London TV Buying Exec - Media Agency , MediaMigo Recruitment Limited £25-30k dep on experience + benefits (eg pension/percy club/opp to job swap abroad), London (Central), London (Greater) Media Planner , Sky negotiable, Middlesex Account Manager - Sales , Major Players £28000 - £30000 per annum + Bonus and benefits, London

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