McDonald's new YouTube channel, the Google logo, mobile ads, unused content, Citizen kicks off digital pitch, holograms for advertisers

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McDonald's to launch youth YouTube channel 03 September 15, Omar Oakes McDonald's is this month unveiling a YouTube channel targeted at UK audiences in an attempt to drive more engagement with 16- to 24-year-olds.     03 September 15 Here's the thing about Google's new logo: It's not about the logo Nobody likes change. Or so we're told. It's a fair bet that the very powerful human desires for familiarity and comfort have been bred into our DNA through millennia of evolution, making us particularly... read more   03 September 15 Getting to grips with unused content (Flickr/Sebastien Wiertz) According to PQ Media's Global Content Marketing Forecast 2015-19, $145bn (£95bn) was spent on content marketing in 2014 with B2B taking 52.7% of the share of that spend. That... read more   03 September 15 The Daily Poke: Wine by numbers Lack confidence when it comes to choosing wine? Intimidated by snooty sommeliers? Always default to the Cabernet? Well, why not let an algorithm make a selection for you instead? That's the thinking... read more   02 September 15 Google's new logo: The industry reacts We asked the digital marketing industry what they thought about the new-look Google logo, what it means for the brand moving forward and whether it will be a benefit or burden. Here, they respond. Read... read more     The public reacts: people 'prefer the old' Google logo 03 September 15, Georgina Brazier Google has introduced a new logo, just a month after unveiling a restructure under new parent company, Alphabet. Marketing headed to Oxford Street to find out what the public think about Google's latest... read more   Mobile ads are 'out of hand', says iOS 9 ad blocker creator 03 September 15, Shona Ghosh Brands and publishers need to "be thoughtful" with ads on the mobile web, or else face mutiny from smartphone users installing ad-blockers en masse.   Citizen kicks off digital pitch ahead of anniversary campaign 03 September 15, James Swift Citizen, the watch brand, is holding a global digital creative pitch as it plans a campaign to mark the 40th anniversary of its Eco-Drive range.   We Are Social lands Audi's social media 03 September 15, Gurjit Degun Audi has appointed We Are Social as its retained strategic and creative social media agency in the UK.   Media mogul visits London to sell holograms to advertisers 03 September 15, Michelle Perrett A billionaire media owner is coming to London to offer UK brands the chance to resurrect icons of music and film with new holographic technology.   Boohoo.com supports grassroots vlogger talent in Vlog Star partnership 03 September 15, Charlotte Mceleny Fashion retailer Boohoo.com has signed as one of the first partners of new brand 'Vlog Star', which will create products and events to help train and mentor a new generation of vlogging stars.   Do magazine digital editions have a future? 03 September 15, Maisie McCabe Magazine publishers had high hopes for digital editions but new figures suggest a rethink is in order   Tech viewpoint on native advertising 03 September 15, Patrick Albano Native advertising is at the heart of a current movement in digital advertising.                 PPC Specialist   £30k Dot-Gap, London Central   Content Team Supervisor/Deputy   £28,000-£30,000 per annum (DoE) + benefits MBI, London (Old Street/Liverpool Street)   Content Manager - Audi   Competitive Audi, Milton Keynes, Buckinghamshire   Marketing Manager, B2B, Manchester   £40000 - £45000 per annum + significant benefits The Great & The Good, Manchester   ACCOUNT MANAGER - B2B - multi award winning agency - South West London - up to £30k   up to £30k Judi Patton, London (South), London (Greater)   Marketing Data Planner   Competitive Package Butlins, Hemel Hempstead, Hertfordshire   Head of Marketing - Sky Vision   Negotiable Sky, West London   Technical Collaboration, AV and Communications Executive   £36,240 per annum Amnesty International UK, London (Central), London (Greater)   Planning, Projects & Events Consultant   Negotiable Sky, Middlesex   Loyalty Campaign Manager - M&S Retail   Competitive HSBC, London (Greater)               See all jobs

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