Tuesday 1 September 2015

UBS asks big questions in global brand relaunch, Hearst's new-look Cosmopolitan UK to launch Snapchat channel, Newsworks' print and digital campaign says 'nothing works like news works'

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Brand Republlic
Daily News 1st September
 
UBS asks big questions in global brand relaunch UBS asks big questions in global brand relaunch
01 September 15, Matthew Miller
Switzerland-based financial services giant UBS today launches a digital-heavy global rebranding, through Publicis Worldwide, that focuses on answers to the questions clients ask as they go through life.
 
Hearst's new-look Cosmopolitan UK to launch Snapchat channel Hearst's new-look Cosmopolitan UK to launch Snapchat channel
01 September 15, Grace French
Hearst Magazines UK is today unveiling a Cosmopolitan UK channel on Snapchat, in addition to the magazine title's global presence on the video sharing platform.
 
Newsworks' print and digital campaign says 'nothing works like news works' Newsworks' print and digital campaign says 'nothing works like news works'
01 September 15, Grace French
Newsworks, the marketing body for national newsbrands, has launched a £3 million campaign in collaboration with six national newspaper groups to bang the drum for the medium.
 
Breakfast Briefing: Netflix to axe films like Hunger Games, Google 'market abuse' and Contactless limit increases Breakfast Briefing: Netflix to axe films like Hunger Games, Google 'market abuse' and Contactless limit increases
01 September 15, Sara Spary
Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, Netflix is dropping thousands of movies, Google has been investigated for... read more
 
TalkTalk to fill X Factor idents with user-generated music videos TalkTalk to fill X Factor idents with user-generated music videos
28 August 15, Grace French
TalkTalk TV's new ident campaign for the talent show, X Factor, allows fans to star in their own music videos.
 
Pre-tax profits fall by 90% at UTV Pre-tax profits fall by 90% at UTV
28 August 15,
UTV Media has reported a fall in pre-tax profits of 90 per cent for the first half of 2015.
 
O2 rebrands stores ahead of Rugby World Cup O2 rebrands stores ahead of Rugby World Cup
28 August 15, Michelle Perrett
O2 is rebranding its 377 high street stores with England Rugby's red rose as part of its campaign leading up to the Rugby World Cup in September.
 
London Strategy Unit picks up Royal British Legion strategy work London Strategy Unit picks up Royal British Legion strategy work
28 August 15, Michelle Perrett
The Royal British Legion has appointed the London Strategy Unit (LSU) as its strategic partner after a competitive pitch handled by Creative Brief.
 
LeoVegas to sponsor Celebrity Juice on ITV2 LeoVegas to sponsor Celebrity Juice on ITV2
28 August 15, Michelle Perrett
LeoVegas, the mobile casino brand, has signed up to be the new sponsor of Celebrity Juice, the primetime ITV2 celebrity comedy panel show.
 
Grey New York creates 9/11 Day campaign Grey New York creates 9/11 Day campaign
28 August 15, James Swift
The non-profit organisation, 9/11 Day, has released a campaign urging Americans to do good deeds on the anniversary of the terrorist attack on the US.
 
Heineken brand Amstel to sponsor UEFA football Europa League Heineken brand Amstel to sponsor UEFA football Europa League
28 August 15, Sara Spary
Heineken has announced that beer brand Amstel will become a sponsor of the UEFA football Europa League after a decade-long hiatus from the game.
 
KitKat, Red Bull and Confused.com: the brand space race KitKat, Red Bull and Confused.com: the brand space race
28 August 15, Shona Ghosh
The commercialisation of space is inevitable, argues British astronomer Chris Impey, and it's big brand founders like Richard Branson, Elon Musk and Jeff Bezos who will be taking the biggest leaps for... read more
 
Why publishers' brand strategy must be fluid and flexible Why publishers' brand strategy must be fluid and flexible
28 August 15, Jerry Wright
Jerry Wright, the chief executive of ABC, warns not to place too much faith in false dawns or recent sunsets in the publishing sector.
 



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