This week's most read features and opinions: The perks of working abroad, Why saying no is powerful, Lessons from the Protein World saga

view in web browser add to safe senders list August 30, 2015 Campaign Sunday Best

This week's top features and opinions Why creatives should always consider working abroad Ted Royer Throw yourself into another culture to better understand yourself and your audience, says the chief creative officer of Droga 5. A view from Dave Trott: Sometimes the best thing to say is no Dave Trott Frances Kelsey got her medical degree in Chicago. Five business lessons from the Protein World saga Alex Smith It was the ad storm of the summer, but did the 'Beach Body Ready' campaign actually work and what intelligence can marketers take from it? Alex Smith, planning director of Sense, investigates. Agencies must put up or be shut out Ross Farquhar Agencies must take a lesson or two from management consultants if they want to become their clients' trusted advisors, says Ross Farquhar, a partner at 101. How's your pace-layering going? Sue Unerman During a recent, relatively painful pitch process, one of the clients confided in me that they had used a "bullshit bingo" card to help them judge the chemistry session. Why artificial intelligence will not create more engaging ads Nigel Webb Wunderman London's creative director is sceptical that AI technology will create better engagement with consumers. After all, it's comedy, rather than telepathy, that connects with people. The trillion dollar question: can Facebook's virtual assistant succeed where others have failed? Neil Bruce Think of a world where Facebook knows where you are, where your next meeting is, and how long it'll take you to get there, imagines Mindshare's head of mobile. Bank flip-flops: why the money men should keep it simple Philip Davies Philip Davies, the president of branding agency Siegel + Gale, explains why banks need to keep things simple. What online advertisers can expect from Google Panda 4.2 Paul Madden Webmasters could well notice changes in their Google rankings because of Panda, says the director of data intelligence agency, Kerboo. Drowning in data? Media owners must help advertisers adapt to change Shaun Gregory Brands and media owners need to see data and the technology that channels it, not as a burden, but as an opportunity, says the chief executive of Exterion Media. Campaign Jobs Content Manager - Audi Competitive Audi, Milton Keynes, Buckinghamshire Brand and Campaigns Executive Up to £33,000 pa plus benefits (salary dependent on experience) Institute of Customer Service, London SE1 (London Bridge) Planner – Stunning Agency to £60k Fill Recruitment, London or West of England Response Media Director (Digital&TV) £60k Dot-Gap, London Central See all jobs

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