Wednesday, 26 August 2015

Media AM - Visa picks Starcom to run global media; WPP reports surge in pre-tax profits; Primesight pulls out of Eye Airports deal

Media AM Bulletin

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Media AM Bulletin
26th August 2015
Visa picks Starcom to run global media account
Visa picks Starcom to run global media account
Visa has awarded Starcom Mediavest Group its $200 million global media account following a competitive pitch.
WPP reports surge in pre-tax profits but warns of 'misplaced' optimism
WPP reports surge in pre-tax profits but warns of 'misplaced' optimism
WPP, the world's largest advertising holding company, has reported pre-tax profit of £709.7 million in the first half of 2014, up 44.5 per cent year-on-year.
Primesight pulls out of Eye Airports deal
Primesight pulls out of Eye Airports deal
Primesight has withdrawn from talks to buy Eye Airports, the airport advertising specialist.
OOH advertisers can make our cities better places
OOH advertisers can make our cities better places
Clear Channel International's chairman and chief executive says outdoor ads are much more than a Faustian pact between the industry and town halls.
My Media Week: Fiona FitzGibbon
My Media Week: Fiona FitzGibbon

A peek into the diary of Fiona FitzGibbon, head of media, Cheil UK, as she oversees Samsung's England rugby team sponsorship activity.

BBC Two 'most savvy on social', says terrestrial TV study
BBC Two 'most savvy on social', says terrestrial TV study
BBC Two has emerged as the most social media-savvy of the five terrestrial broadcast networks, new research by Brandwatch revealed.
Press Association advises newspapers to remove 'real life' story after 'victim' is revealed as employee of PR firm Fuel
Press Association advises newspapers to remove 'real life' story after 'victim' is revealed as employee of PR firm Fuel
The Press Association has apologised to, and refunded, a number of national newspapers after it was revealed that the subject of one of its 'real life' features was in fact an employee of a PR firm representing the product it endorsed.
My Media Week: Gareth Dunsmore
My Media Week: Gareth Dunsmore
Viewing media and creative as a unified plan is crucial for Gareth Dunsmore, marketing communications general manager at Nissan Europe.
Air Berlin hires Ink for in-flight mag
Air Berlin hires Ink for in-flight mag

Air Berlin has handed Ink the publishing contract for its in-flight magazine.

Media Week Awards 2015: Shortlist announced
Media Week Awards 2015: Shortlist announced
The shortlist for the UK media industry's biggest night of the year - the Media Week Awards 2015 - has been announced today, with a raft of first-timers joining the fray for the top awards, including Instagram, Vice Media, Auto Trader and Newsworks.
Latest blogs
Square Up Media still growing after 10 years
Square Up Media still growing after 10 years
Once a bunch of misfits cluelessly handing out glossy magazines, ten years on Square Up Media continues to grow in the freemium space. Founder Tim Slee reports.
Why the internet of things should deliver services rather than ads
Why the internet of things should deliver services rather than ads

The internet of things is a truly exciting opportunity, not only for people but also for the media industry and brands at large.

The end of the road for 'the last-click': is the industry ready to convert?
The end of the road for 'the last-click': is the industry ready to convert?

At its heart, the issue of attribution is driven by a very simple question for marketers – how do we understand and justify spend?

Global radio remains stuck on one, restricted frequency
Global radio remains stuck on one, restricted frequency
So, this week brought radio audience (RAJAR) triumph for LBC, but one thing our favourite broadcaster is not doing is Leading Britain's Conversation on diversity, says Edward Adoo.
How news habits are formed, and why they continue to prosper
How news habits are formed, and why they continue to prosper
Marie Oldham, formerly of Havas and now Fresheyes Consultancy, discusses human behaviour and how Newsworks' Generation News research offers rich findings for any media planner.
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