YouTube music video age ratings, brands on mobile, TomSka at Summer in the City, private marketplaces, Twitter, online ads versus the real world

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YouTube agrees to enforce government-backed age ratings on music videos 18 August 15, Omar Oakes YouTube and Vevo will display clear age ratings on music videos in a government drive to protect children from viewing inappropriate content online.     18 August 15 Get on board with mobile before you miss the boat If you're not thinking about how your brand will work on mobile, then you've already missed the boat and have a long way to go, just to play catch up. OfCom's latest Communications Market Report has confirmed... read more   18 August 15 The Daily Poke: Take cover In India, it's common for men from small, rural villages to seek out a livelihood in larger cities. But the chance of a better income comes at a price – separation from their families, and concern over... read more   18 August 15 How to make private marketplaces work for you Not knowing where your ad will be placed, and the absence of the most premium inventory from programmatic campaigns, has long been a concern for many marketers looking to run digital advertising campaigns... read more   18 August 15 IRL versus URL: Why real-world advertising trumps online Advertisers love online. In the two decades since the birth of the internet global spending on online ads has swelled to £180bn, or 30% of global ad spend. Curiously though, for all the hue and cry about... read more     Watch: How TomSka built a career on YouTube 18 August 15, Georgina Brazier Campaign spoke to vlogger Thomas Ridgewell, also known as "TomSka", about his YouTube career at this year's Summer in the City event at Excel London.   Twitter is on the front line of social media's intimacy issues 18 August 15, Rob Smigielski Twitter is overhauling its direct messaging functionality, but it's not the only one wanting to provide a way for users to get closer to one another in private, writes Robb Smigielski, executive creative... read more   Tinder vs Ashley Madison: how to turn customers on after a bad date 18 August 15, Tash Whitmey Dating sites Tinder and Ashley Madison have not been very lucky in love lately but they've dealt with the rejection in very different ways, says Tash Whitmey, CEO of Havas Helia.   Why search strategy needs to be creative 18 August 15, Rebecca Lee and Jonny Stanton, Dynamo PR The team behind the creative search campaign "Sweetest Mistake" pick three more examples of content marketing they admire.                 Business Director   £80k - £85k Direct Recruitment, London (Central), London (Greater)   Response Media Director (Digital&TV)   £60k Dot-Gap, London Central   Loyalty Campaign Manager - M&S Retail   Competitive HSBC, London (Greater)   Head of Corporate Communications   Competitive package with a range of benefits UEFA, Nyon, Switzerland (CH)   Insight and Product Manager   Competitive Dyson, United Kingdom   User Experience Analyst (UX)   Competitive Dyson, United Kingdom   Digital Project Manager   Competitive Dyson, United Kingdom   Digital Quality Lead   Competitive Dyson, United Kingdom   User Experience (UX) Designers, Global Software Delivery   Competitive HSBC, London   Head of Brand and Creative   £Competitive + 20% bonus Three, Maidenhead, Berkshire               See all jobs

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