MSN turns 20, vlog with Absolut Vodka, Heineken's VR rugby stadium, e-commerce, August's digital campaigns to watch, artificial intelligence and ads

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MSN@20: when portals ruled the web 27 August 15, Mark Syal This October, I will have been in advertising for 20 years. I was going to organise a party, until I realised that MSN had beaten me to it by two months. So, personally, I've have never known an advertising... read more     27 August 15 Vlog: Absolut Vodka and Somethin' Else on gamification Rick Bennett-Baggs, senior brand manager at Absolut Vodka UK, and Michelle Feuerlicht, executive producer at content agency Somethin' Else, spoke to The Wall about the alcohol brand's Silverpoint... read more   27 August 15 How to adapt to disruptive emerging trends in e-commerce (Thinkstock/rvlsoft) E-commerce is continuing to grow, evolve and disrupt. The IMRG Capgemini e-Retail Sales Index forecasts a 12% growth in online sales, totalling an estimated £116bn by the end of... read more   27 August 15 Digital campaigns to watch: Vodafone, Doritos and Very Brands are realising that an effective content campaign isn't just about working harder – it's about working smarter too. This month, Vodafone, Doritos and Very.co.uk have all used existing principles... read more   27 August 15 Mobile ad attitudes explained Following the recent launch of Millennial Media's What's My Worth? study – which polled more than 4,000 consumers across France, Germany, the UK and US – Stephen Jenkins, global vice-president... read more   27 August 15 The Daily Poke: Read it and wipe In order to give their customers a deeper connection with their deep clean wipes, Neutrogena Brazil recently gave away free samples with Caras magazine. Not so special we hear you say? And we'd agree,... read more     Heineken transforms London landmark into a virtual rugby stadium to celebrate World Cup 27 August 15, Sara Spary Heineken turned London landmark Somerset House into a rugby stadium using 270 degree projection at an event to celebrate its rugby World Cup sponsorship.   Why artificial intelligence will not create more engaging ads 27 August 15, Nigel Webb Wunderman London's creative director is sceptical that AI technology will create better engagement with consumers. After all, it's comedy, rather than telepathy, that connects with people.                 Content Manager - Audi   Competitive Audi, Milton Keynes, Buckinghamshire   Brand and Campaigns Executive   Up to £33,000 pa plus benefits (salary dependent on experience) Institute of Customer Service, London SE1 (London Bridge)   Marketing Manager   Competitive Haileybury, Hertford, Hertfordshire   Head of Marketing - Sky Vision   Negotiable Sky, West London   Technical Collaboration, AV and Communications Executive   £36,240 per annum Amnesty International UK, London (Central), London (Greater)   Insight and Product Manager   Competitive Dyson, United Kingdom   Head of Marketing Insight, Strategy and Propositions   circa £63,000 Ordnance Survey, Southampton   Planning, Projects & Events Consultant   Negotiable Sky, Middlesex   Internal Communications Business Partner   Negotiable Sky, Middlesex   Loyalty Campaign Manager - M&S Retail   Competitive HSBC, London (Greater)               See all jobs

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